Marketing campaign is the most essential and significant element in any business’s survival. Marketing strategy is a long term, realistic and an overall strategic game plan and any business or company’s basic intention of any firm. It includes a set of marketing activities, which include: research and analysis to understand target markets, selection of suitable marketing tools to reach the targeted audience, analysis and evaluation of the existing media mix, creation of new media channels and strategies for promoting the products or services. Marketing strategies include various aspects such as domain name registration, web site design, search engine optimization, offline advertising, e-mail marketing, viral marketing, social media marketing, referral marketing, TV/Film marketing, packaging and promotions, trade shows and festivals, boutique entry, events and promotions, brand management, corporate training and strategy planning.

Marketing campaigns are typically planned and developed to reach a specific audience. In order to spread a marketing campaign, it should be carefully targeted at the audience so that it reaches the right people at the right time. Thus, it becomes absolutely imperative that each step in the process is carried out deliberately, with proper consideration to each individual client and their preferences. There are many aspects that contribute directly to the success of marketing campaigns and these include the following. Targeted communication: Each message should be properly and effectively communicated to the target group.

Brand awareness: For marketing campaigns to be successful, they should create brand awareness, which means that they should generate sufficient amounts of interest and speculation in the mind of the prospective customers so that they keep on revisiting the site or website. The more they are talked about, the more popular they become. They can either be news or reviews or either a funny quote or description of the product or service offered by the company. Brand awareness is also determined by the number of visitors that come to the site or page.

Television ad campaigns: As the name suggests, a television ad campaign is a campaign that is run on television. It generally lasts for a specific duration of time, which varies depending on the budget of the marketing campaign and the popularity of the brand that is being promoted. It can either be for one commercial or for an entire campaign. One major advantage is that it is one of the easiest ways to get the message across directly to the target audience. Another important thing to note is that this type of campaign can be very expensive, depending on the company or brand that is being advertised.

Direct mail campaigns: This kind of campaign is also known as a ‘cold call’ because it is only done to seek new customers. This is one of the cheapest and the most effective ways to collect information regarding potential purchases. The cost of this kind of marketing campaign is low, but it doesn’t guarantee that it will result in new customers because cold calling is done by contacting only those who want to receive more information. Thus, not all interested parties may be able to respond or participate.

Online marketing campaigns: These kinds of marketing campaigns are usually done through online means. They are generally used to advertise a brand or organization. It includes social networking sites, search engines, e-mail, and other various forms of communication. This method is cheaper than other types of campaigns. However, it does not guarantee that it will bring you success, unless the marketing campaign is well-planned and executed.

Television and radio ads: These two marketing campaigns are the most common ones. They may take longer to execute, but they are also the most expensive. As such, companies prefer to use them if they think they can gain something from it. In most cases, television and radio ad campaigns are targeted at attracting the right customer base; it may not necessarily attract everybody.

To summarize, it can be said that there are numerous marketing campaigns, which each have their own specific purposes. These marketing campaigns employ different strategies, making them more effective when executed properly. The above-mentioned marketing campaigns are some of the most popular ones. Others include magazine advertisements, print media, and other various forms of media. Each one has its own place and purpose. As such, it is advisable to consider all of them when you decide to run a particular kind of campaign.