Dietary Supplements Market Forecast with Potential Impact, Despite COVID-19 Pandemic, Finds FMI 2021 – 2031
Published by mark itwired
Posted on October 12, 2021
5 min readLast updated: January 29, 2026

Published by mark itwired
Posted on October 12, 2021
5 min readLast updated: January 29, 2026

The dietary supplements market is set to grow over 9% CAGR, reaching $254 billion by 2031, driven by health trends and increased demand for vitamins.
As per FMI’s analysis, the global dietary supplement market is poised to expand at above 9% CAGR to surpass a valuation of approx. US$ 254 billion by 2031. Younger demographic of consumers is exhibiting high demand for dietary supplements in the form of soft gels/pills.
Growing concerns about maintaining a healthy lifestyle while increasing modernization across the globe are the key factors driving the consumption of vitamins & minerals as dietary supplements across the globe.
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Alongside this, growing incidence lifestyle disease among geriatric population and increasing auto-immune diseases such as asthma and diabetes are bolstering the growth of dietary supplements market.
Consumers’ growing need to include various vitamins & nutrients in their daily diets is commonly being combined with their need for the convenience in their dietary habits.

Thus, online retail pharmaceutical companies are contributing towards increasing the adoption of dietary supplements. Hence, dietary supplements market is anticipated to witness a staggering growth over the coming years.
However, factors such as negative publicity, use of adultered ingredients that have potential for substance abuse, and false product claims are likely to impede the growth of dietary supplements during the forecast period.
Key Takeaways from FMI’s Dietary Supplements Market Study
“Growing health conscious population across the globe and increasing focus on innovating flavor and texture of dietary supplements will widen the growth opportunities for the market during the forecast period,” says the FMI analyst.
Competitive Landscape
Herblife International, BASF SE, E. I. Du Pont de Nemours and Company, Glanbia Plc, Royal DSM N.V., Abbott Laboratories, Amway Enterprises, NBTY Inc., Bayer AG, and GlaxoSmithKline Limited are some prominent players operating in the dietary supplements market.
Increasing focus on product innovation to broaden their product portfolios will provide lucrative opportunities for the market players. Also, with strategic collaborations and early regulatory approvals leading players are expanding their global reach to maintain their position in the industry.
Furthermore, unauthorized use of ingredients and substances potential for abuse used in the manufacturing of dietary supplements might act as a restraint for the market growth.
For instance, the U.S. Food and Drug Administration (FDA), on May 21, 2021 announced that they seized more than 207,000 units of dietary supplements that contain kratom, including over 34,000 kilograms of bulk kratom, an adultered dietary supplement ingredient, manufactured by Atofil LLC, subsidiary of premium manufacturing products.
In October 2020, leading player Abbott Laboratories, announced the launch of strawberry-flavored food supplements in India to expand their product portfolio.
More Insights on the Global Dietary Supplements Market
In its latest report, FMI offers an unbiased analysis of the global dietary supplements market, providing historical data for the period of 2016-2020 and forecast statistics for the period of 2021-2031. In order to understand the global market potential, its growth, and scope, the market is segmented on the basis of form (soft gel/pills, powder and liquid), ingredient (vitamins & minerals, amino acids, botanical supplements, and others), application (weight loss, sports nutrition, general wellbeing, immune & digestive health, bone & joint health, heart health and others), distribution channel (pharmacies/drugstore, health & beauty stores, hypermarket/supermarket, internet, and direct selling), and end-use (men, women, senior citizens, and others) across seven major regions (North America, Latin America, Europe, East Asia, South Asia Pacific and Middle East & Africa)
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Dietary supplements Market – Report Scope
| Attribute | Details |
| Forecast Period | 2021-2031 |
| Historical Data Available for | 2016-2020 |
| Market Analysis | US$ Mn for Value & Units for Volume |
| Key Regions Covered | North America, Latin America, Europe, Asia Pacific and Middle East & Africa |
| Key Countries Covered | US, Canada, Brazil, Mexico, Argentina, Germany, UK, Spain, France, Italy, Russia, India, China, Japan, South Korea, the Philippines, Malaysia, Thailand, Australia, New Zealand, GCC, Turkey, Israel, Turkey, Iran and South Africa |
| Key Segments Covered | Form, Ingredient, Application, Distribution Channel, and End Use |
| Key Companies Profiled |
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| Report Coverage | Market Overview, Market Background, Market Forecast, Segmental Analysis, Regional Profiling and Competition Analysis |
| Customization & Pricing | Available upon Request |
The post Dietary Supplements Market Forecast with Potential Impact, Despite COVID-19 Pandemic, Finds FMI 2021 – 2031 appeared first on Industry News Analsis.
The article discusses the growth forecast of the global dietary supplements market from 2021 to 2031.
Increased health awareness and demand for vitamins and minerals are key drivers.
Negative publicity and use of adulterated ingredients are potential challenges.
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