Dating: It’s a woman’s world

  • The average date costs £40pp, however men are shelling out 27% more than women
  • Pre-date preparation costs £21 on average, rising to £35 for males
  • Two in five (42%) single Brits go on a new dates at least twice a month

With multiple online dating sites and apps, it’s easier than ever for single Brits to meet someone new. Dating comes at a cost, however; found that on average, it costs singles £40 to go on a date, with men paying out 27% more than women.

It’s not just the dates themselves that cost money, either. The average single Brit spends £21 prepping their appearance ahead of each date – although for half of singletons (49%), it’s as much as £60! Just over a quarter (27%) of singles said they spend no money on getting ready prior to the date.

With over half (55%) of those surveyed saying they go on dates at least once a month, single life is looking to be expensive; that’s £61 a month minimum on dates and date preparation, or £732 annually. For the one in five (17%) who go on dates every single week, it can cost as much as £3,172 each year!

If dating is expensive generally, it’s even more so for men. The research found that men spend 27% more than women while on the date, and 40% more to look good ahead of the date. From new clothes, to haircuts, the average male shells out £35 (compared to £25 for females) before they head out to meet a potential love interest. And despite clearly dressing to impress, men are still footing more than their fair share for the bill for their date: the average date costs men £48, compared to just £25 for women.

Twenty-five year old singleton Thierry Ngutegure from Leeds says he spends hundreds of pounds each month on dates. “Before a date, I get my hair cut and beard trimmed, which costs around £35. I’ll often get a new shirt as well – most of mine are on my Instagram so I don’t want girls to think I’m copping out!”

He adds. “I’ll easily spend £80 on a date. Some of it is down to chivalry; I do like to pay. But often, the girl seems to expect me to pay, and I feel uncomfortable asking if she’ll contribute”.

Fortunately, dating doesn’t always cost an arm and a leg. One in four (25%) singles aged 55 – 64 say they don’t spend any money on dates, opting for free activities to woo potential partners.

Those living in the South West have the most active dating lives – one in ten (10%) say they go on dates more than twice a week, with a further 33% going every one to two weeks. On the other end of the dating scale is North England; 37% said they go on dates less than once a year.

Commenting on the research, Karina Adrian, PR & Brand Partnership Manager at, said: “It’s great to see how many single Brits are actively out there enjoying the UK’s dating scene.

“However, it can clearly end up costing quite a lot, which is a shame – getting to meet matches should be affordable for everyone! We’ve actually sourced some fun, inexpensive dates for our community members, as we found some members were meeting up for romance!”

For ten date ideas that cost under £10, visit

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