Published by IMARC Services Private Limited
Posted on October 8, 2021
4 min readLast updated: January 30, 2026
The data visualization market is growing, driven by demand in BFSI and IT sectors, with key players like Microsoft and IBM leading the way.
According to IMARC Group latest report titled” Data Visualization Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the market is currently witnessing strong growth. The global Data Visualization Market size to exhibit moderate growth during the next five years. Data visualization stands for the representation of data or information through numerous visual tools, such as graphs, maps, charts, etc. It utilizes dashboards, analytics, scorecards, Big Data, business intelligence (BI) solutions, etc., to identify various trends and patterns. Data visualization helps analyze web traffic, optimize marketing campaigns, process healthcare information, monitor financial trends, etc., to extract meaningful insights for improved decision-making. These tools offer standardized visualization ability for identifying customer preferences and maintaining the demand and supply of existing and new products. Consequently, data visualization finds extensive applications across several industries, including banking, financial services and insurance (BFSI), information technology (IT), telecommunication, retail, education, manufacturing, etc.
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Market Trends:
The rising adoption of visualization platforms for software advisory and predictive analysis is among the key factors driving the data visualization market. Moreover, the escalating organizational demand for interactive and simplified data projection is further bolstering the market growth. Additionally, numerous medium and large-scale enterprises are increasingly utilizing data visualization systems through smartphones, tablets, desktops, web-based applications, etc., for generating customized reports and graphical representation of the data. This, in turn, is acting as a significant growth-inducing factor. Apart from this, the growing requirement for interactive dashboards based on unstructured data derived from social media platforms, email service providers, smart devices, etc., is anticipated to stimulate the data visualization market in the coming years.
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Competitive Landscape with Key players:
The report has also analysed the competitive landscape of the market with some of the key players being.
Data Visualization Market Segmentation:
Our report has categorized the market based on region, component, organizational department, deployment mode, enterprise size and end use industry.
Breakup by Component:
Breakup by Organizational Department:
Breakup by Deployment Mode:
Breakup by Enterprise Size:
Breakup by End User:
Breakup by Region:
Key highlights of the report:
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The article discusses the growth and trends in the data visualization market from 2021 to 2026.
Industries such as BFSI, IT, telecommunication, and retail extensively use data visualization.
COVID-19 has impacted market trends and consumer behavior, influencing data visualization demand.
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