Daimler Truck's operating profit halves as weak demand, tariffs hit North American market
Finance

Daimler Truck's operating profit halves as weak demand, tariffs hit North American market

Published by Global Banking & Finance Review

Posted on May 6, 2026

2 min read

· Last updated: May 6, 2026

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Daimler Truck hit by US tariffs and weak North American demand

First Quarter Financial Performance and Market Impact

By Amir Orusov

May 6 (Reuters) - Daimler Truck's first-quarter operating profit more than halved, hit by historically weak demand and import tariffs in its North American market, the German company said on Wednesday.

North American Market Slowdown

The performance reflected a sharp slowdown in North America, where sales fell by a quarter to 29,432 vehicles in an autos sector dealt a hefty blow by import tariffs imposed by U.S. President Donald Trump's administration.

Tariff Headwinds

The Trucks North America division continues to face "tariff headwinds, with full tariff effects" reflected in the first quarter for the first time, group finance chief Eva Scherer said in a statement.

Financial Results Overview

On a group level, adjusted operating profit was 498 million euros ($583.56 million), down from 1.08 billion euros a year earlier.

Cost Breakdown

The sales decline, import tariffs and adverse currency effects cost the North American arm 624 million euros in the quarter, the group said in presentation slides.

Return on Sales

Adjusted return on sales in North America fell to 5.4% from 14.4% in the same period last year.

Outlook and Signs of Recovery

However, Daimler Truck confirmed its full-year outlook, saying it saw early signs of potential demand recovery in the U.S. truck market with an 86% increase in North American orders.

Market Reaction

The upturn in orders was "far better than hoped", a Frankfurt-based equities trader said, and chimed with reports from rivals Traton and Volvo.

($1 = 0.8534 euros)

(Reporting by Amir OrusovEditing by Christoph Steitz and David Goodman)

Key Takeaways

  • Adjusted operating profit nearly halved to €498 million (Q1 2025: €1.08 billion), reflecting weak demand and tariff drag in North America.
  • North American sales fell 25% to 29,432 units, while adjusted return on sales in the region dropped from 14.4% to 5.4%.
  • Despite challenges, incoming orders in North America jumped—reportedly by around 86%—offering a potential rebound signal.

Frequently Asked Questions

Why did Daimler Truck's operating profit halve in the first quarter?
Daimler Truck's profit was halved due to historically weak demand and U.S. import tariffs impacting its North American market.
How much did Daimler Truck's adjusted operating profit amount to?
The adjusted operating profit was 498 million euros ($583.56 million), compared to 1.08 billion euros last year.
What was the percentage drop in Daimler Truck's North American sales?
Daimler Truck's North American sales fell by 25% to 29,432 units.
Did Daimler Truck maintain its full-year outlook despite lower profits?
Yes, Daimler Truck confirmed its full-year outlook, citing an 86% increase in incoming orders for Trucks North America.
How have U.S. import tariffs affected Daimler Truck?
U.S. import tariffs imposed under Donald Trump significantly reduced Daimler Truck's profit margins in North America.

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