Finance
Daimler Truck Q1 Unit Sales Decline on Weak North America Demand
Published by Global Banking & Finance Review®
Posted on April 10, 2026
1 min readLast updated: April 10, 2026
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Daimler Truck’s Q1 2026 unit sales dropped 9% year‑on‑year to 68,849 vehicles, driven by a steep 25% plunge in North American deliveries. U.S. tariffs—specifically a 25% levy introduced in November—are expected to further dampen demand through 2026.
Daimler Truck Q1 Unit Sales Drop 9% on Weaker North America Demand
First Quarter Sales Performance and Regional Impact
Overall Group Unit Sales Decline
April 10 (Reuters) - Daimler Truck, one of the world's largest truckmakers, on Friday reported a 9% decline in first-quarter group unit sales, weighed down by a sharp slowdown in North America. The company sold 68,849 vehicles in the first three months of 2026, down from 75,758 units a year earlier.
North America Segment Performance
Sales at its Trucks North America business fell 25% to 29,432 units.
Tariff Impact and Company Outlook
In March, CFO Eva Scherer warned that the impact from U.S. tariffs will be significantly higher in 2026, following the introduction of 25% duties by President Donald Trump starting in November last year.
(Reporting by Emanuele Berro and Amir Orusov in Gdansk, Editing by Linda Pasquini)
Key Takeaways
- •Q1 2026 group unit sales declined sharply from 75,758 to 68,849 units (–9%).
- •Trucks North America volumes plunged 25% to 29,432 units, highlighting regional weakness.
- •U.S. tariffs introduced in November are expected to exert additional pressure on North American demand throughout 2026.
Frequently Asked Questions about Daimler Truck Q1 unit sales decline on weak North America demand
1How much did Daimler Truck's unit sales fall in Q1 2026?
Daimler Truck's unit sales fell by 9% in the first quarter of 2026 compared to the previous year.
2What caused the decline in Daimler Truck's North American sales?
The decline was primarily driven by weaker demand in North America and the impact of new U.S. tariffs.
3How many vehicles did Daimler Truck sell in Q1 2026?
The company sold 68,849 vehicles in the first three months of 2026.
4How are U.S. tariffs expected to affect Daimler Truck's future sales?
U.S. tariffs implemented in late 2025 are expected to have a significantly higher impact on the company's sales in 2026.