Published by Wanda Rich
Posted on August 19, 2021
5 min readLast updated: February 16, 2026
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Cavai’s innovative platform, focused on privacy-by-design, conversational advertising and in-ad ecommerce functionality, is being recognised by growing numbers of investors globally as it gets IPO-ready
Cavai, the global leader in conversational ad tech, has raised £6.5M from a range of prominent investors including Norway’s two largest venture players, Investinor and Idekapital, and ad tech industry specialist FirstPartyCapital. It will use the funds to bolster its offering in existing markets, develop its product portfolio, and expand in the US as it gets IPO-ready.
Alex Rahaman, London based Partner at Idekapital, has relevant international ad tech experience and will join the Board, commenting: “Conversational, digital advertising is the new, future-facing way for global advertisers to reach and very effectively engage with audiences. Ahead of huge changes in the industry, Cavai has been recognised as the leader in this space, with the most intuitive self-serve technology already adopted by major holding groups. We at Idekapital were very impressed with the speed and effectiveness with which Steffen and the Cavai team have built an international business and are delighted to be leading this round together with Investinor and other reputable international investors.”
Rich Ashton, Managing Partner, FirstPartyCapital comments:
“Historically, creativity has been hard to automate and scale, which is perhaps why the ad industry has placed so much emphasis on hyper-targeting consumers through data, at the expense of the user experience. However, Cavai’s solution is a complete game-changer, enabling marketers to easily create highly-engaging online experiences that people actually want to interact with. The metrics speak for themselves: clients are seeing 10-20x ROAS, resulting in a 3x YoY revenue increase for the company. This opportunity was an absolute no-brainer for us. Steffen and the team have built the foundations of an iconic company, and we are extremely excited to help them achieve their goal of becoming one of the most successful ad tech companies of the decade.”
Cavai was founded in Oslo in 2018 and now has over 60 employees globally, with offices in Oslo, Stockholm, Helsinki, Copenhagen, Amsterdam, Munich, London, Singapore, Barcelona, Toronto and New York. As the company continues its global expansion, it is developing next-generation, user-centric marketing solutions which enable one-to-one dialogue with consumers across a variety of formats, including video. Cavai will also be launching conversational ecommerce solutions which will integrate with local payment solutions providers and enable in-ad purchases. As marketers move away from interruptive formats and seek privacy-by-design solutions to personalise communications and generate insights, conversational formats have helped Cavai’s clients to stand out from the competition and drive ROI whilst enabling true interactivity and bringing humanity to brand communications.
Steffen Svartberg, founder and CEO of Cavai, comments: “We are delighted to have found industry-focused investors that understand the huge changes that are happening within the marketplace, whilst having also found investment funds that can take us through multiple series of funding as we scale, compete on a truly global level and build up towards an IPO.
“We have built a platform that is sustainable, with user experience baked into the core. Non-interruptive formats deliver insights whilst also guiding consumers, with brands such as Amazon, Nivea and BMW leveraging our platform to great effect. Our client list includes six of the biggest media agencies in the world. With an exceptionally strong appetite for conversational advertising, Cavai has seen 3X revenue growth from H1 2020 to H1 2021.”
The company’s valuation has also increased by 5X in the last year.
About Cavai:
Cavai is the leading global conversational advertising cloud working closely with brands, publishers and agencies to enable conversational experiences through Cavai´s proprietary ad cloud technology.
Founded in 2018, Cavai helps marketers deliver conversational ad experiences in programmatic and social buys in the same way as they would normally deliver banners and video ads. With offices across Oslo, Stockholm, Helsinki, Copenhagen, Amsterdam, Munich, Barcelona, London, New York, Seattle, Montreal and Singapore, Cavai supports leading global brands and publishers in conversational advertising.
For more information on how to make advertising great again and be a part of creating the future of conversational advertising, contact the Cavai team at hello@cavai.com.
About FirstPartyCapital:
FirstPartyCapital is the only angel-backed venture fund focussed on ad tech, martech and digital media startups in Europe and APAC. Since launching in December 2020, it has quickly become the industry’s strategic investor of choice. The fund is led by a team of industry operators and supported by a global investor base that includes hundreds of leading executives across the digital media & marketing ecosystem.
About Idekapital:
Idekapital is the largest privately held venture firm in Norway, managing two investments funds with a total of close to 1.5 billion NOK under management. Idekapital is focusing exclusively on B2B SaaS and software enabled hardware companies with global ambitions and inherent scalability. The team is a group of interdisciplinary doers with decades of experience in founding and scaling tech companies internationally, and with an uncompromised focus on tech that creates real and sustainable value for their users.
PR Contact:
Julia Smith
Cavai PR Director
Julia@thedigitalvoice.co.uk
07799 894184
For more information
Steffen Svartberg, Founder & CEO Cavai
Phone: +4790999500, Email: steffen@cavai.com
This is a Sponsored Feature
Cavai has raised over £6.5 million from various investors.
The funding includes contributions from Norway's Investinor and Idekapital, among others.
Cavai focuses on privacy-by-design conversational advertising and in-ad ecommerce functionality.
Cavai was founded in Oslo in 2018 and has since expanded globally.
Cavai's valuation has increased by 5X in the last year.
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