Ian Stone, Anaplan UKI MD, discusses sales compensation planning challenges - Global Banking & Finance Review
Ian Stone, Managing Director of Anaplan UKI, addresses the critical delays in sales compensation planning affecting UK businesses. His insights highlight the risks of losing sales teams due to ineffective target setting.
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COMPENSATION PLANNING DELAYS PUT BUSINESSES AT RISK OF LOSING SALES TEAMS

Published by Gbaf News

Posted on September 9, 2014

2 min read

· Last updated: September 12, 2014

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UK Businesses Face Compensation Planning Lag

New study from Anaplan finds that 98% of UK businesses are delivering compensation planning packages to sales reps after the financial year has already begun

Research commissioned by Anaplan reveals companies are losing valued sales executives as they are taking too long to confirm their targets and commission plans. The study, which questioned C-level and senior decision makers in the sales function in the UK, found that over a quarter of respondents agreed that the quality of their quota allocation is cited as the main reason behind a sales representatives’ decision to quit the company.

Ian Stone - Anaplan UKI MD

Ian Stone – Anaplan UKI MD

Timing Gaps in Sales Compensation Delivery

The survey also reveals that, while 76 per cent of businesses claim to start the sales planning process two months before the end of the financial year, a staggering 98 per cent of sales compensation plans are delivered after the year has already begun. In fact, over half of businesses (54 per cent) admit to delivering plans at least a month late, a fact that undoubtedly plays a key part in the dissatisfaction of sales teams.

High Cost of Sales Team Turnover

The findings signify a serious issue – especially as over two thirds of organisations (68 per cent) believe the average cost to replace a sales rep to could cost as much as £24,000.

Sales Performance Impacted by Delayed Targets

Ian Stone, Managing Director UK & Ireland at Anaplan commented: “More than any other employees, sales people thrive on targets. Without them, they can be rudderless and ineffective – so it’s imperative that companies provide them with clear guidance at the start of each financial year. The delays aren’t just costing companies valued sales executives – they could be costing millions in lost business, right at the start of the year. Businesses must find a way to ensure sales plans are worked out and disseminated faster.”

Cloud Technology Solutions for Planning

Anaplan’s cloud-based planning and execution platform gives managers a means to build, and collaborate on, sophisticated models covering everything from P&L planning to sales quotas. To download the report, please visit: www.anaplan.com/sirius-decisions-survey-2014

Key Takeaways

  • Delaying compensation plans until after the financial year starts undermines sales focus and morale.
  • Poor quota allocation is a leading factor driving sales rep attrition.
  • Late compensation planning leads to financial and operational losses due to rep turnover and disengagement.

References

Frequently Asked Questions

Why do delayed compensation plans matter?
Sales reps require clarity on targets at the start of the year to stay focused and effective; delays lead to disengagement and lost sales.
How late are firms issuing plans?
76% start planning two months before year-end, yet 98% still issue compensation packages after the financial year begins, with 54% at least a month late.
What impact does poor quota allocation have?
Over a quarter of respondents cite quota quality as a main reason sales reps leave the company.
What is the cost of replacing a sales rep?
68% of organizations estimate the cost to replace a sales rep at up to £24,000.

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