Finance
Chinese vacuum maker Dreame pushes its planned EV with Super Bowl ad
Published by Global Banking & Finance Review®
Posted on February 9, 2026
2 min readLast updated: February 9, 2026
Quick Summary
Dreame Technology aired a $10M Super Bowl ad to showcase its planned electric supercar, aiming to debut by 2027 despite U.S. market challenges.
Dreame Technology Unveils Ambitious EV Plans with Super Bowl Ad
Dreame Technology's Electric Vehicle Ambitions
BEIJING, Feb 9 (Reuters) - Dreame Technology, a Chinese maker of robot vacuum cleaners with an audacious goal to build electric supercars, ran a 30-second Super Bowl commercial showcasing its planned electric luxury car.
Super Bowl Advertisement Details
The Dreame ad, which cost $10 million to run according to a company press release on Monday, featured a vacuum cleaner, a lawn mower and a green supercar transforming into robots and tossing a flaming ball.
Future Plans and Market Challenges
Last year, Dreame Technology said it would build "the world's fastest car," adding that its first pure electric luxury cars would debut in 2027.
Investment in Automotive Sector
Other Chinese tech companies like Xiaomi have made aggressive entries into the automotive sector. Xiaomi was an early investor in Dreame.
Technological Innovations
Dreame has said it is looking at building a plant in Brandenburg, Germany.
It is putting together a team of about 1,000 automotive professionals and integrating artificial intelligence and smart vehicle features into its cars.
The company sells vacuum cleaners, air purifiers and hair dryers among other things in the U.S. and unveiled its Bugatti-style EV sedans at the Consumer Electronics Show in Las Vegas in January.
But Chinese EVs are effectively banned from the U.S. market due to 100% tariffs, along with other restrictions.
"Dreame's 'Nebula' flagship concept car made a significant appearance on the international stage, showcasing its cutting-edge technology and demonstrating its commitment to dominating the U.S. market," the company said in a statement.
(Reporting by Ju-min Park, Qiaoyi Li and Kevin Krolicki; Editing by Thomas Derpinghaus)
Key Takeaways
- •Dreame Technology aired a $10M Super Bowl ad for its planned EV.
- •The company aims to debut its electric luxury cars by 2027.
- •Dreame is investing in a plant in Brandenburg, Germany.
- •Chinese EVs face 100% tariffs in the U.S. market.
- •Dreame's Nebula concept car was showcased internationally.
Frequently Asked Questions about Chinese vacuum maker Dreame pushes its planned EV with Super Bowl ad
1What is an electric vehicle?
An electric vehicle (EV) is a type of vehicle that uses electric motors for propulsion instead of traditional internal combustion engines, making them more environmentally friendly.
2What is a Super Bowl ad?
A Super Bowl ad refers to a commercial that airs during the Super Bowl, one of the most-watched sporting events in the U.S., known for its high production value and significant advertising costs.
3What is artificial intelligence?
Artificial intelligence (AI) is the simulation of human intelligence processes by machines, particularly computer systems, enabling them to perform tasks such as learning, reasoning, and problem-solving.
4What is market challenge?
A market challenge refers to obstacles or difficulties that a business faces in the marketplace, which can include competition, regulatory issues, or changing consumer preferences.
5What is a luxury car?
A luxury car is a high-end vehicle that offers superior comfort, quality, and performance, often equipped with advanced technology and premium materials.
