Finance
BYD aims to double European sales network by end-2026, executive says
Published by Global Banking and Finance Review
Posted on November 17, 2025
1 min readLast updated: January 21, 2026
Global Banking and Finance Review
Company
Published by Global Banking and Finance Review
Posted on November 17, 2025
1 min readLast updated: January 21, 2026
BYD plans to expand its European sales network to 1,000 locations by 2025, doubling its presence next year as part of its aggressive market strategy.
FRANKFURT (Reuters) -China's biggest automaker BYD is planning to double it sales network in Europe by the end of next year, a senior executive said on Monday, as part of an aggressive push to penetrate the continent.
"By the end of 2025, we will be present with 1,000 points of sale in Europe, and next year we're going to double (that)," Maria Grazia Davino, regional managing director for Europe at BYD, said at an event in Frankfurt.
(Reporting by Christoph Steitz, editing by Thomas Seythal)
A sales network refers to the system of distribution channels and points of sale through which a company sells its products or services to customers.
Market expansion is the strategy of entering new markets or increasing the presence in existing markets to increase sales and revenue.
A regional managing director is an executive responsible for overseeing operations, sales, and strategic initiatives within a specific geographic area.
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