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CHANGE MANAGEMENT EXPERTS PROSCI RELEASE LATEST RESEARCH REPORT DETAILING REASONS WHY ALL CHANGE INITIATIVES ARE NOT CREATED EQUAL

Published by Gbaf News

Posted on February 21, 2014

5 min read
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Prosci Publishes 2014 Change Management Report

World-leading change management research firm Prosci released its eighth benchmarking report, Best Practices in Change Management – 2014 Edition. 822 change leaders from 63 countries report the steps to succeed and mistakes to avoid when managing the people side of change. Unlike other studies which report a high failure rate for change initiatives, Prosci’s research over 16 years shows that projects are six times more likely to meet objectives when organizations manage the people side of change effectively.

Importance of Employee Adoption in Change

“Organizational change requires individuals to do their jobs differently, which means project benefits depend on employee adoption and usage,” explains Tim Creasey, Prosci Chief Development Officer. “Organizations are becoming more aware of the important connection between project management, with a solution focus, and change management, with an adoption focus. It’s no surprise that when these two practices are integrated, projects are 38% more likely to meet objectives.”

GEOMAP

GEOMAP

Integrating Change Management With Project Management

Prosci’s 2014 report contains a robust section on integrating change management and project management, an approach taken by 71% of study participants. Participants share reasons for integrating, steps taken, dimensions of integration, and many other lessons learned. The latest edition also includes brand new data on measurement and metrics of change management, change management job roles, locations of the Change Management Office, and reinforcement and sustainment to ensure benefit realization.

Critical Role of Reinforcement Activities

“It’s not uncommon for reinforcement activities to receive minimal attention during a change project. After all, it seems the bulk of the work is finished once we get to go-live,” says Michelle Haggerty, Prosci Strategic Director of Training. “But without reinforcement mechanisms in place, there’s a risk that the change will not be sustained. Organizations that planned for reinforcement were over 27% more likely to achieve desired outcomes.”

Report Scope and Global Research Insights

The new 2014 edition of Best Practices in Change Management is the largest and most comprehensive body of knowledge on the market today. Prosci’s 2014 report compiles findings with seven previous change management studies. In total, the report uncovers best practices and lessons learned from 3,400 project leaders and change professionals, revealing why some changes deliver results while others fail to.

“The 2014 report is not only useful for executives and senior leaders in strategic decision-making, it is packed full of countless lessons learned that project and change teams can apply immediately,” states Tracy Taylor, Prosci Lead Analyst. “The findings are actionable. This report allows anyone involved in managing change to leverage the hindsight of thousands of practitioners as foresight to ensure their own project objectives are met and organizational outcomes are achieved.”

World-leading change management research firm Prosci released its eighth benchmarking report, Best Practices in Change Management – 2014 Edition. 822 change leaders from 63 countries report the steps to succeed and mistakes to avoid when managing the people side of change. Unlike other studies which report a high failure rate for change initiatives, Prosci’s research over 16 years shows that projects are six times more likely to meet objectives when organizations manage the people side of change effectively.

“Organizational change requires individuals to do their jobs differently, which means project benefits depend on employee adoption and usage,” explains Tim Creasey, Prosci Chief Development Officer. “Organizations are becoming more aware of the important connection between project management, with a solution focus, and change management, with an adoption focus. It’s no surprise that when these two practices are integrated, projects are 38% more likely to meet objectives.”

GEOMAP

GEOMAP

Prosci’s 2014 report contains a robust section on integrating change management and project management, an approach taken by 71% of study participants. Participants share reasons for integrating, steps taken, dimensions of integration, and many other lessons learned. The latest edition also includes brand new data on measurement and metrics of change management, change management job roles, locations of the Change Management Office, and reinforcement and sustainment to ensure benefit realization.

“It’s not uncommon for reinforcement activities to receive minimal attention during a change project. After all, it seems the bulk of the work is finished once we get to go-live,” says Michelle Haggerty, Prosci Strategic Director of Training. “But without reinforcement mechanisms in place, there’s a risk that the change will not be sustained. Organizations that planned for reinforcement were over 27% more likely to achieve desired outcomes.”

The new 2014 edition of Best Practices in Change Management is the largest and most comprehensive body of knowledge on the market today. Prosci’s 2014 report compiles findings with seven previous change management studies. In total, the report uncovers best practices and lessons learned from 3,400 project leaders and change professionals, revealing why some changes deliver results while others fail to.

“The 2014 report is not only useful for executives and senior leaders in strategic decision-making, it is packed full of countless lessons learned that project and change teams can apply immediately,” states Tracy Taylor, Prosci Lead Analyst. “The findings are actionable. This report allows anyone involved in managing change to leverage the hindsight of thousands of practitioners as foresight to ensure their own project objectives are met and organizational outcomes are achieved.”

Key Takeaways

  • Projects are six times more likely to meet objectives when the people side of change is managed effectively.
  • Integrating change management and project management boosts likelihood of success by 38%.
  • Planning reinforcement activities increases odds of achieving desired outcomes by over 27%.
  • The 2014 report draws insights from 3,400 change professionals across eight benchmarking studies.
  • The report introduces new data on metrics, roles, integration approaches, and sustainment strategies.

References

Frequently Asked Questions

How much more likely are projects to meet objectives when people-side change is managed well?
Projects are six times more likely to meet objectives when organizations effectively manage the people side of change.
What impact does integrating change management with project management have?
Integrating them makes projects 38% more likely to meet their objectives.
Why are reinforcement activities important?
Organizations that planned for reinforcement were over 27% more likely to achieve desired outcomes, as reinforcement sustains change beyond go‑live.
How extensive is the 2014 benchmarking report’s data?
It aggregates findings from 3,400 project leaders and change professionals across eight benchmarking studies.

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