technology
Technology
Coca-Cola Digital Ad Campaigns Use SeenThis Streaming Technology to Avoid Excessive Carbon Footprint
Technology
Navigating The Great ‘Tech’ Transfer: Preparing your operating systems for the next generation of customer
Technology
Eliminate silos and unlock data’s full value with Data as a Service
Technology
SeenThis launches ground-breaking segment-by-segment optimization technology for display advertising
Lumen Releases Report from PwC on the ROI of Attention Technology
Date: April 27, 2023
Lumen becomes the first attention technology company to be assessed by the global consulting firm London, UK – 27th April 2023: Lumen Research, the leading technology provider, has released a report from PwC which reviews the Lumen Attention Measurement Platform (LAMP) – making it the first attention technology product to be assessed by PwC. From...
Lumen registers increased views and more positive response to Ads using SeenThis Technology
Date: April 26, 2023
Lumen registers increased views and more positive response to Ads using SeenThis Technology Study finds adaptive streaming technology increases attention by 1.7X London, UK 26th April 2023: Adaptive streaming company, SeenThis, announces today that a study with Lumen, the leading technology company for attention measurement, found that creatives delivered by SeenThis capture higher attention and...
It was high time for meta to start charging users for services
Date: April 24, 2023
By Luke Lintz When Meta decided to test a subscription-based verification service in New Zealand and Australia and eventually in the United States, it looked like it followed in Twitter’s footsteps. Elon Musk’s struggles to make the company profitable have been news fodder ever since he acquired the company. Twitter Blue’s revamp’s job was to...
EU agrees chips subsidies plan, EU industry chief says
Date: April 18, 2023
By Foo Yun Chee BRUSSELS (Reuters) – The European Union has agreed a 43-billion-euro ($47 billion) plan to boost its semiconductor industry to try to catch up with the United States and Asia, EU industry chief Thierry Breton said on Tuesday. The European Commission, EU countries and EU lawmakers had been negotiating on the final...
European privacy watchdog creates ChatGPT task force
Date: April 13, 2023
European privacy watchdog creates ChatGPT task force By Toby Sterling BRUSSELS (Reuters) -The body that unites Europe’s national privacy watchdogs said on Thursday it had set up a task force on ChatGPT, a potentially important first step toward a common policy on setting privacy rules on artificial intelligence. The move by the European Data Protection...
How to Evaluate Platform Partners for Loyalty and Rewards Programs
Date: April 12, 2023
By Shawn Conahan, Chief Revenue Officer, Wildfire Systems As an enterprise-grade rewards platform, Wildfire has deployed hundreds of consumer-facing products across dozens of customers. Some of those customers are very large, with hundreds of millions of end users of their own, while some of them integrating the platform even before their initial launch. Because of...