Ushr Wins 2019 PACE Innovation Partnership Award

Editorial & Advertiser Disclosure Global Banking And Finance Review is an independent publisher which offers News, information, Analysis, Opinion, Press Releases, Reviews, Research reports covering various economies, industries, products, services and companies. The content available on is sourced by a mixture of different methods which is not limited to content produced and supplied by various staff writers, journalists, freelancers, individuals, organizations, companies, PR agencies Sponsored Posts etc. The information available on this website is purely for educational and informational purposes only. We cannot guarantee the accuracy or applicability of any of the information provided at with respect to your individual or personal circumstances. Please seek professional advice from a qualified professional before making any financial decisions. also links to various third party websites and we cannot guarantee the accuracy or applicability of the information provided by third party websites. Links from various articles on our site to third party websites are a mixture of non-sponsored links and sponsored links. Only a very small fraction of the links which point to external websites are affiliate links. Some of the links which you may click on our website may link to various products and services from our partners who may compensate us if you buy a service or product or fill a form or install an app. This will not incur additional cost to you. A very few articles on our website are sponsored posts or paid advertorials. These are marked as sponsored posts at the bottom of each post. For avoidance of any doubts and to make it easier for you to differentiate sponsored or non-sponsored articles or links, you may consider all articles on our site or all links to external websites as sponsored . Please note that some of the services or products which we talk about carry a high level of risk and may not be suitable for everyone. These may be complex services or products and we request the readers to consider this purely from an educational standpoint. The information provided on this website is general in nature. Global Banking & Finance Review expressly disclaims any liability without any limitation which may arise directly or indirectly from the use of such information.

Ushr Inc., creator of high-definition (HD) mapping technology and software for autonomous and semi-autonomous vehicles, was honored by Automotive News with a 2019 PACE Innovation Partnership Award for its collaboration with General Motors (GM) on the Super Cruise„¢ advanced driver assistance system for the highway.

The award was presented to Ushr and GM during the 25th annual ceremony on April 8, 2019, at the Max M. & Marjorie S. Fisher Music Center in Detroit. The PACE Awards are recognized around the world as industry benchmarks for innovation and are determined by a fully independent panel of judges.

Having a detailed and precise map of the roadway is crucial for autonomous and semi-autonomous systems to drive hands-free safely, and GM was one of the first OEMs to recognize that, said Bruce Gordon, CEO at Ushr. Its truly an honor to be recognized by Automotive News for our work in this space, and it inspires our team to keep working toward realizing the potential of autonomous vehicle control technology.

When combined with real-time sensors, Ushrs HD maps allow self-driving cars to operate on mapped roadways, providing precise lane centering, maintaining smooth control through curves and allowing the vehicle to safely anticipate roadway changes. With the implementation of its precision HD map platform on the Super Cruise system, Ushr became the first-to-market provider of HD mapping technology in an OEM production vehicle.

General Motors has a strong relationship with Ushr through investments made by GM Ventures and collaboration by the engineers from both organizations, said Jon Lauckner, General Motors Chief Technology Officer, VP R&D and President, GM Ventures. Ushrs high-definition LiDAR mapping technology plays an important role in the functionality of Super Cruise, the advanced driver assistance system for the highway, featured in the Cadillac CT6.

The Innovation Partnership Award was presented to Ushr and GM for the outstanding level of collaboration between an OEM and supplier. Winners of this award are chosen from an in-depth review of the entire field of 34 PACE 2019 Finalists to identify higher than industry standard, truly excellent, levels of collaboration by an OEM.

For 25 years, the Automotive News PACE Awards have honored superior innovation, technological advancement and business performance among automotive suppliers.


Ushr, Inc. offers automotive manufacturers the most accurate, comprehensive and advanced high-definition map technology available on the market today. Located at the epicenter of automotive development in Detroit, Ushrs technology and software are shaping the evolution of self-driving technology by providing customers with the reassurance that the paths their vehicles travel are safe, smart and predictable. For more information, please visit

Shelley Senai
[email protected]