Taboola, the leading discovery platform, today announced an exclusive three-year partnership with Tribune Publishing Company, advancing the user experience by bringing the Taboola Feed to its digital audiences. The deal builds on an existing partnership between Taboola and Tribune Publishing with the goal of increasing user engagement and generating revenue across its digital portfolio.
Under the partnership, Tribune Publishing will launch Taboola Feed on all digital properties, which include the Chicago Tribune, the Baltimore Sun and the Orlando Sentinel. Tribune Publishings New York Daily News was the first publisher partner to test and implement Taboola Feed on mobile and desktop in May 2017; since then, the New York Daily News has seen an uplift in rpm of 63 percent on desktop and average rpm uplift of 37 percent on mobile and tablet.
Balancing sustainable revenue streams with high-quality user experiences is the cornerstone of todays digital media industry, said Grant Whitmore, executive vice president and general manager, northeast region at Tribune Publishing Company. The Taboola Feed achieved significant results for New York Daily News, and we are looking forward to bringing similar success across all of our properties. We appreciate the innovation that Taboola has brought to our audiences and look forward to continuing this partnership together.
The partnership with Tribune Publishing is particularly exciting as the New York Daily News was the first publisher to test and implement the Taboola Feed, said Adam Singolda, CEO and founder of Taboola. Now, a little over a year after launch, Taboola Feed is live on thousands of publishers globally, users have benefited from the personalized infinite scroll experience and it has become a material part of our offering. This growth in engagement, as well as revenue is ultimately key in our efforts to support local and national journalism, which continues to play such an important role in our lives every day.
Taboola Feed is a vertical-scrolling feed that enables users to access content including articles, in-feed video, app downloads, premium content and more on mobile web and in-app. Similar to how people experience social networks, Taboola Feed encourages audiences to stay engaged on a publishers site by scrolling through a personalized stream of content, video and other experiences the user might be interested in discovering next.
Taboola is the leading discovery platform, serving over 450 billion recommendations of articles, blogs, videos, products, and apps to over one billion unique users every month on thousands of premium sites and mobile carriers. Publishers, brand marketers, and performance advertisers leverage Taboola to retain users on their sites, monetize their traffic, and distribute organic and sponsored content as well as video to engage high-quality audiences. Partners include: USA TODAY, Huffington Post, MSN, Business Insider, The Independent, Welt, LExpress, and The Weather Channel. A global company with local service touchpoints, Taboola is headquartered in New York City with offices in Los Angeles, London, Paris, Berlin, Madrid, Tel Aviv, New Delhi, Bangkok, S£o Paulo, Mexico City, Beijing, Shanghai, Istanbul, Seoul, Sydney, and Tokyo. Learn more at www.taboola.com and follow @taboola on Twitter.
About Tribune Publishing Company
Tribune Publishing Company (NASDAQ:TPCO) is a media company rooted in award-winning journalism. Headquartered in Chicago, Tribune Publishing Co. operates local media businesses in eight markets with titles including the Chicago Tribune, New York Daily News, The Baltimore Sun, Orlando Sentinel, South Florida’s Sun-Sentinel, Virginias Daily Press and The Virginian-Pilot, the Hartford Courant and The Morning Call of Lehigh Valley, Pennsylvania.
Tribune Publishing Co. also operates Tribune Content Agency and the Daily Meal and is majority owner of BestReviews.
Our brands are committed to informing, inspiring and engaging local communities. We create and distribute content across our media portfolio, offering integrated marketing, media, and business services to consumers and advertisers, including digital solutions and advertising opportunities.
Karen Germ, 480.332.7949