Social Media Analytics: Boosting Customer Engagement and Marketing Performance | Quantzig

Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their article on the role of social media analytics in improving customer engagement and marketing performance. This article highlights the impact that social media analytics solutions can have on businesses. It also gives an overview of how social media analytics can help businesses in mining customer sentiment to improve marketing performance and customer service activities.

Social media analytics helps organizations in collecting and interpreting online conversation, making it easier to separate valuable inputs. Social media analytics tools are also helpful in crawling most social media channels and social networks. Additionally, it aids in gathering data from social media websites and analyzing that data to facilitate better business decisions.

Are you finding it difficult to develop an understanding of KPIs, selecting measurement tools, analyzing reports to enhance performance, and creating tests to improve media messages? Get in touch with our experts and learn how our social media analytics solutions can help you address all your issues.

Benefits of social media analytics:

Helps to understand your audience

Social media analytics has the potential to help businesses understand their audience using social data. This can help in examining your previous posts and can also assist you in finding the best time to share the content as timing is an important part of social media marketing. If you want your social posts to drive more engagement, sales, and traffic, you need to post when your audience is online and at their highest level of alertness.

With our social media analytics solutions, companies can analyze the effectiveness of company communications and customer interactions on different digital marketing platforms including social media presence, website, and mobile marketing. Request a free proposal now to check out our complete portfolio of analytics solutions.

Guide you to understand your competitors

One of the most important benefits of social media analytics is that it helps in analyzing competitors. Social media competitor analysis makes it easy for you to eliminate mistakes that your competitors are making and focus mostly on techniques that yield maximum results. There are many social media analytics tools that can help you see the traffic percentage your site receives from various social networks.

Assists in producing better content

By tracking your social media networks, you can fairly analyze the content that drives the best results. Social media analytics also helps in figuring out the best performing content. Additionally, it can help in examining most shared and viewed content, time spent on each of them and sales driven by them.

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About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit:

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