Shopkick, the leading shopping rewards app, announces its new 2D Image Recognition technology helping consumer packaged goods (CPG) companies stand out on the shelf and drive conversion. Suave will utilize Shopkicks 2D Image Recognition to raise awareness of its 2018 Veterans Day program.
In partnership with Fisher House Foundation, Suave will donate $1 for every limited-edition Suave packs purchased nationwide between October 14, 2018 and November 18, 2018. Suaves goal is to raise $1 million for Fisher House Foundation.
With Shopkicks 2D Image Recognition, shoppers at Walmart stores can identify the unique Fisher House Helping Military Families logo on Suaves limited edition product packaging to be rewarded with kicks (Shopkicks rewards currency) for interacting with the products while helping increase visibility and drive purchase for Suaves giving program.
Shopkick will also donate 10 percent of the overall campaign budget to Fisher House Foundation, who provide access to a home away from home where military and veterans families can stay together, at no cost, while a loved one is in a hospital nearby.
2D Image Recognition has benefits for both brands and consumers. Shoppers learn about product and company benefits and brands bring attention to cool campaigns, new product or packaging, and what makes them unique, said Adam Sand, Shopkick CEO. I cant think of a better cause to utilize Image Recognition with than supporting Fisher House Foundation and its important work for military families.
Shopkicks 2D Image Recognition recognizes unique product or packaging elements to support different campaign objectives such as highlighting product launches, competitive differentiation, and packaging re-designs. A wide variety of CPG companies can benefit from the companys latest technological advances.
About Shopkick, Inc.
Shopkick is the leading shopping rewards app, bringing moments of joy to everyday shopping – both on- and off-line. For brands and retailers, we provide high consumer engagement along the entire path to purchase. Our unique pay for performance model has been proven to deliver high ROI, driving incremental traffic, product engagement, and sales. Some of our leading brand and retail partners include Best Buy, Clorox, Coty, eBay, General Mills, Groupon, GSK, Hotels.com, Hulu, Marshalls, Nestle Purina, TJ Maxx and Unilever, among others. Shopkick is available for free on the iPhone from the App Store and for Android from Google Play.
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in more than 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry’s, Breyers, Caress, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann’s, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Seventh Generation, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY, TRESemm and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States “ generating more than $9 billion in sales in 2016.
The Unilever Sustainable Living Plan commits to:
- Helping more than a billion people take action to improve their health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
Unilever ranked number one in its sector on the 2016 and 2017 Dow Jones Sustainability Index. For more information on Unilever U.S. and its brands visit: www.unileverusa.com To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa To connect with Unilever U.S. via Twitter follow: @unileverusa
Katherine Madariaga, 415-602-4395