Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of its free resource on location analytics. Transactional data generated by businesses today often contain a geographical component that, when laid out in a geographical information system (GIS), paves way for new dimensions of analysis and insights, in this case through a more visually engaging approach. Retailers today are leveraging location analytics to better understand their customers and optimize business processes.
Evidently, location analytics is here to stay, mainly because its advantages contribute and apply to practically all industries that their growth is irremediable. With the advancements in technology and mobile devices becoming pervasive, the amount of location data that they generate is massive. Owing to such factors, location analytics is becoming the key differentiator to businesses across the globe, helping them improve customer experience, drive revenue, and increase operational efficiency.
Location analytics offers granular, accurate information that will empower businesses to better understand customer demands in terms of their preferred products and services, says a location analytics expert from Quantzig.
Quantzigs location analytics solutions coupled with domain knowledge can help you jump-start your analytics journey. Request a FREE demo to know more!
Top Reasons Why Location Analytics is Essential for Retailers
- Increase sales
Location analytics offers granular, accurate insights that will empower businesses to understand customer demands in terms of their preferred products and services. Armed with such data-driven insights, retailers can make critical decisions about launching new product lines, store refurbishments, and new store launches.
The proliferation of data sets have not only resulted in the evolution of new business models but have also increased business complexities. Leveraging the use of location based data can help retailers to enhance visibility into core processes. Request a free proposal to know more.
- Improve ROI
To gain a competitive edge in todays complex retail landscape it’s essential to invest in products, resources, and technology. Also, by investing in location analytics businesses can identify their true potential and assess areas where they under-perform.
- Boost customer experience
Leveraging location-based data as the context for customer experience management enables businesses to identify and isolate the root cause of customer service issues. It also empowers businesses to identify patterns in customer service-related problems and correlate them using customized models to map the similarities and differences.
- To read more, download this free resource
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal
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