Press Ganey today released its white paper, A Unified Approach to Driving Patient and Physician Loyalty. The report establishes the interdependencies of patient and physician loyalty and offers a practical approach for medical practices, hospitals, and health systems to target areas where improvement is likely to make a meaningful impact in multiple areas of organizational performance.
In todays consumer-driven, value-based health care market, patient and physician loyalty are two of the most important concerns facing health care leaders, said Patrick T. Ryan, Executive Chairman, Press Ganey. Both are inextricably linked to each other and to the operating and financial success of the organization. Understanding and investing in a culture that promotes loyalty creates a virtuous cycle that positively impacts the safety, quality, and experience of care, while ultimately driving key business objectives to retain and increase market share.
Analyses outlined in the report revealed the following insights:
- Patients perception of caregiver teamwork is the strongest predictor of patient loyalty in the inpatient and medical practice settings.
- The strongest patient loyalty driver in the emergency department is patients perception that the staff cared about them.
- Feeling respected by their physicians, being treated courteously by both physicians and nurses, and perceiving caregiver responsiveness to their concerns are also strong predictors of patient loyalty.
Physicians want to practice medicine in a setting where they perceive collaboration across the care team, a strong partnership with the organization, and support for delivering safe, high-quality, patient-centered care, said Thomas H. Lee, Chief Medical Officer, Press Ganey. Patient experience and physician engagement are both complementary and connected. Recognizing and optimizing the direct relationship between these and other care delivery attributes is critical to accelerating the transformational change that health systems need to thrive in the new competitive marketplace.
A copy of the white paper A Unified Approach to Driving Patient and Physician Loyalty is available for download.
About Press Ganey
Press Ganey pioneered the health care performance improvement movement more than 30 years ago. Today Press Ganey offers an integrated suite of solutions that enable enterprise transformation across the patient journey. Delivered through a cutting-edge digital platform built on a foundation of data security, Press Ganey solutions address safety, clinical excellence, patient experience, and workforce engagement. The company works with more than 33,000 health care facilities in its mission to reduce patient suffering and enhance caregiver resilience to improve the overall safety, quality, and experience of care.
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