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Navigant Research Names Waymo, Ford Autonomous Vehicles, Cruise, and Baidu the Leading Developers of Automated Driving Systems


A new Leaderboard Report from Navigant Research examines the strategy and execution of 18 companies developing automated driving systems, with Waymo, Ford Autonomous Vehicles, Cruise, and Baidu ranked as the leading market players.

2019 was a challenging year for the automated driving (AD) sector as the reality of the challenges it faces continued to sink in. Several startups went out of business and several of the larger players in the segment consolidated their efforts. Across the board, as the technical teams continue development on the core technology, companies are putting more focus on developing viable business models for the commercialization of AD. Click to tweet: According to a new Leaderboard report from @NavigantRSRCH, Waymo, Ford Autonomous Vehicles, Cruise, and Baidu are the leading developers of AD systems.

These four companies are already well along in terms of the development of the core AD systems technology and have accumulated several years of real-world development and validation, says Sam Abuelsamid, principal research analyst with Navigant Research. They have also supplemented their technological capabilities with prominent plans to deploy automation for automated mobility services, including inhouse development of such services.

According to the report, the timelines for large-scale deployments of AD technology are slipping further toward the mid-2020s. This delay helps ensure public and regulator sentiment toward the technology is not poisoned by a premature launch. There is likely to be further consolidation in the industry in the next several years, as companies hope to get economies of scale on their investments by combining with partners.

The report, Navigant Research Leaderboard: Automated Driving Vehicles, examines the strategy and execution of 18 leading AD system companies. These players are rated on 10 criteria: vision; go-to market strategy; partners; production strategy; technology; sales, marketing, and distribution; product capability; product quality and reliability; product portfolio; and staying power. Using the Navigant Research, a Guidehouse Company, proprietary Leaderboard methodology, vendors are profiled, rated, and ranked with the goal of providing industry participants with an objective assessment of these companies relative strengths and weaknesses in the global AD market. An executive summary of the report is available for free download on the Navigant Research website.

About Navigant Research

Navigant Research, the dedicated research arm of Guidehouse, provides market research and benchmarking services for rapidly changing and often highly regulated industries. In the energy sector, Navigant Research focuses on in-depth analysis and reporting about global clean technology markets. The teams research methodology combines supply-side industry analysis, end-user primary research and demand assessment, and deep examination of technology trends to provide a comprehensive view of clean, intelligent, mobile, and distributed energy. Additional information about Navigant Research can be found at

About Guidehouse

Guidehouse is a leading global provider of consulting services to the public and commercial markets with broad capabilities in management, technology, and risk consulting. We help clients address their toughest challenges with a focus on markets and clients facing transformational change, technology-driven innovation and significant regulatory pressure. Across a range of advisory, consulting, outsourcing, and technology/analytics services, we help clients create scalable, innovative solutions that prepare them for future growth and success. Headquartered in Washington DC, the company has more than 7,000 professionals in more than 50 locations. Guidehouse is led by seasoned professionals with proven and diverse expertise in traditional and emerging technologies, markets and agenda-setting issues driving national and global economies. For more information, please visit:

* The information contained in this press release concerning the report, Navigant Research Leaderboard: Automated Driving Vehicles, is a summary and reflects Navigant Researchs current expectations based on market data and trend analysis. Market predictions and expectations are inherently uncertain and actual results may differ materially from those contained in this press release or the report. Please refer to the full report for a complete understanding of the assumptions underlying the reports conclusions and the methodologies used to create the report. Neither Navigant Research nor Guidehouse undertakes any obligation to update any of the information contained in this press release or the report.

Lindsay Funicello-Paul


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