Kasasa’s ORB Marketing Wins FinTech Breakthrough Award for “Banking Innovation Award”

Editorial & Advertiser Disclosure Global Banking And Finance Review is an independent publisher which offers News, information, Analysis, Opinion, Press Releases, Reviews, Research reports covering various economies, industries, products, services and companies. The content available on globalbankingandfinance.com is sourced by a mixture of different methods which is not limited to content produced and supplied by various staff writers, journalists, freelancers, individuals, organizations, companies, PR agencies Sponsored Posts etc. The information available on this website is purely for educational and informational purposes only. We cannot guarantee the accuracy or applicability of any of the information provided at globalbankingandfinance.com with respect to your individual or personal circumstances. Please seek professional advice from a qualified professional before making any financial decisions. Globalbankingandfinance.com also links to various third party websites and we cannot guarantee the accuracy or applicability of the information provided by third party websites. Links from various articles on our site to third party websites are a mixture of non-sponsored links and sponsored links. Only a very small fraction of the links which point to external websites are affiliate links. Some of the links which you may click on our website may link to various products and services from our partners who may compensate us if you buy a service or product or fill a form or install an app. This will not incur additional cost to you. A very few articles on our website are sponsored posts or paid advertorials. These are marked as sponsored posts at the bottom of each post. For avoidance of any doubts and to make it easier for you to differentiate sponsored or non-sponsored articles or links, you may consider all articles on our site or all links to external websites as sponsored . Please note that some of the services or products which we talk about carry a high level of risk and may not be suitable for everyone. These may be complex services or products and we request the readers to consider this purely from an educational standpoint. The information provided on this website is general in nature. Global Banking & Finance Review expressly disclaims any liability without any limitation which may arise directly or indirectly from the use of such information.

Kasasa, an award-winning financial technology and marketing provider, announced today that its ORB (Optimized, Results Based) marketing program won the FinTech Breakthrough Banking Innovation Award, which recognizes those that stand out in the crowded fintech market. This Kasasas second year in a row being recognized by FinTech Breakthrough “ a rare occurrence in the program.

Kasasas ORB marketing is reinventing consumer acquisition for community banks and credit unions. The service attracts consumers and deposits with marketing proven to convert. As the competition for acquiring profitable, new account holders increases, community financial institutions know that to succeed, institutions must understand the consumer and keep up with the latest marketing technology and data science. ORB marketing helps clients stay ahead of the competition by creating a turnkey account acquisition program by bundling science, technology and media costs into one simple to own program.

While fintech at-large is transforming many challenging aspects within the financial services industry, Kasasa breaks through the market by addressing a largely ignored issue, reinventing consumer acquisition for community banks and credit unions, said James Johnson, Managing Director, FinTech Breakthrough. Kasasas ORB marketing attracts consumers and deposits with marketing proven to convert, making Kasasa the clear winner of our ˜Banking Innovation Award.

ORB takes the uncertainty out of marketing investment using Kasasas tested multi-channel programs proven to ensure financial institutions get industry-leading results every time. With the help of innovative technology, the marketing team identifies the right consumers, schedules the multi-channel marketing program and continuously optimizes that program to drive acquisition for community financial institutions.

Using proprietary segmentation, predictive analytics and audience optimizations, ORB prevents financial institutions from wasting marketing budget on consumers who are not likely to open an account. With ongoing performance reporting and continuous optimization, financial institutions can easily track ROI and adjust the marketing program to receive maximum results. ORB users also benefit from the ongoing refinement of the prospecting models.

Marketing is more scientific and precise than any time in history and ORBs uncompromising marketing performance works, said Keith Brannan, Chief Marketing Officer at Kasasa. On average, clients running on ORB longer than three months see a 215 percent ROI. By utilizing data, technology and experienced marketers, we can identify the right consumers and cut through the clutter to get their attention and create real marketing returns more efficiently than ever before.

About FinTech Breakthrough

Part of Tech Breakthrough, a leading market intelligence and recognition platform for technology innovation and leadership, the FinTech Breakthrough Awards program is devoted to honoring excellence in Financial Technologies and Services companies and products. The FinTech Breakthrough Awards provide public recognition for the achievements of FinTech companies and products in categories including Payments, Personal Finance, Wealth Management, Fraud Protection, Banking, Lending, RegTech, InsurTech and more. For more information visit FinTechBreakthrough.com.

About Kasasa

Based in Austin, Texas with 450 employees, Kasasa is a financial technology and marketing provider committed to driving results for over 900 community financial institutions by attracting, engaging, and retaining consumers. Kasasa does this through branded retail products, world class marketing, and expert consulting. For more information, please visit www.kasasa.com, or visit them on Twitter or LinkedIn.

Megan McKinstry


[email protected]