HomeSmart International Builds Brokerage-Wide Referral Network With ReferralExchange


HomeSmart International has chosen ReferralExchange, the leading real estate referral service in the U.S., to power their referral network. Agents within the brokerage will use the service to refer to other HomeSmart agents around the country as well as ReferralExchanges thousands of recommended agents.

Trackable lead management and a large reach are very important to us, said Wendy Forsythe, Chief Operating Officer of HomeSmart International. ReferralExchange is known throughout our industry for making sure that both consumers and agents have a fantastic real estate experience. Their service allows our agents to refer with confidence.

HomeSmart has been ranked the No. 5 largest broker in the nation in the 2018 RISMedia Power Broker Report. In one year, HomeSmart’s closed residential transactions have increased by 37.8 percent, bringing their total count to 33,601 transactions. The brokerage saw over $10 billion in sales for 2017. The brokerage has been ranked as the No. 5 company for transactions and No. 7 company for volume in the U.S. HomeSmart is also among the Top 200 franchises listed by the Franchise Business Review as well as being named to the Swanepoel Power 200 and Inc.s list of the 5000 fastest growing private companies in the country.

Weve watched HomeSmarts rapid growth in the past few years, added Scott Olsen, CEO of ReferralExchange. They are clearly focused on success and delivering results to their clients. We are honored to work with them on continuing to grow their referral business.

With over 25,000 agent members, ReferralExchange is one of the fastest-growing referral services in real estate. Keeping the clients needs at the center of the experience, ReferralExchange provides quality referrals to experienced agents. In 2018, the network created nearly 250,000 agent-to-consumer connections. The company has referral-ready real estate agents in all 50 states (100% of US Zip Codes) who have all been vetted and have years of experience and positive recommendations.

About HomeSmart International

Founded in 2000, HomeSmart International quickly became the fastest-growing real estate brokerage firm in Arizona. HomeSmart International is ranked in the top 5 real estate brokerages in the United States and the number one brokerage firm in the Phoenix market. From its international franchising headquarters based in Scottsdale, HomeSmart International offers franchisees efficiency and innovation coupled with the systems and technologies necessary to succeed in todays evolving real estate industry. Today, the brand has 168 offices in 28 states and over 16,000 agents nationwide. For more information on HomeSmart International, visit

About ReferralExchange

ReferralExchange, the nations top real estate referral and lead-gen management company, is dedicated to creating great real estate experiences between real estate professionals and customers. Founded in 2005, ReferralExchange has built an invite-only network of over 25,000 top-performing Realtors. In 2018, the network created nearly 250,000 agent-to-consumer matches. Learn more at

ReferralExchange Contact: Deidre Woollard, 323-600-4976, [email protected]
Contact: Tori Sokol, 602-889-2239,
[email protected]