FOX Business Network (FBN) finished 2018 with its second consecutive yearly win over CNBC in Business Day viewers, according to Nielsen Media Research. As the intersection of business news and Washington policy dominated headlines in 2018, FBN scored its highest rated year ever across Business Day and Total Day in total viewers. In addition, FBN delivered five of the six top rated programs of the year in all of business television.
In commenting on the networks ratings, President of FBN Brian Jones said, Throughout this past year, FOX Business has once again provided viewers exceptional analysis and insight on how tax, trade, and economic policy impact their families and wallets. With headline making journalists covering the longest bull market in history, ongoing international trade discussions, and breaking financial news, the experienced anchors, reporters and producers at FBN continued to prove their dominance in the business television landscape.
While CNBC recorded its second lowest rated year in the past 25 years with the key demo, FBN saw audience growth across Business Day and Total Day viewers over last year. In Business Day viewership, FBN was up 9 percent in total viewers (214,000) compared to 2017 and drew in 25,000 viewers from the key demo. In Total Day, FBN was up 3 percent in total viewers (150,000) while CNBC was down 2 percent in total viewers (154,000) and saw a loss of 12% in key A25-54 demo viewership (45,000).
Following the debut of FBNs primetime lineup expansion on October 15th, the premiere of Trish Regan Primetime (weekdays, 8PM/ET) and shift of Kennedy to the 9PM/ET hour brought double-digit increases of 56 percent and 10 percent to the 8PM and 9PM/ET hours on the channel, respectively.
FBNs pre-market and market close coverage all saw program highs in their respective timeslots with total viewers. Maria Bartiromos signature pre-market program Mornings with Maria (6-9AM/ET) marked its first yearly win over CNBCs Squawk Box with 105,000 total viewers compared to CNBCs 103,000. Bartiromo saw an increase of 22 percent in total viewers compared to 2017.
Additionally, FBNs Varney & Co (9AM/ET-12PM/ET) topped CNBCs Squawk on the Street/Squawk Alley in total viewers across all three hours for the second consecutive year with 265,000 viewers (up 10 percent), and 33,000 in the demo (up 18 percent). During market hours, CAVUTO: Coast to Coast (weekdays, 12-2pm/ET) and Countdown to the Closing Bell with Liz Claman continued their reign over the CNBC competition for the second consecutive year.
Marking three consecutive years as the leader in business news, Lou Dobbs Tonight (7PM/ET) delivered the years number one rated program in business television across total viewers (345,000). Along with Dobbs, FBNs Varney & Co (9AM/ET-12PM/ET), Countdown to the Closing Bell with Liz Claman (3PM/ET), After the Bell (4PM/ET) and CAVUTO Coast to Coast (12-2PM/ET), claimed the top five of six most-watched business news program ranker for the year.
2018 FBN Program Highlights:
- Mornings with Maria (6-9AM/ET): 105,000 viewers, 14,000 A25-54 *program high in total viewers, time period high in total viewers
- Varney & Co (9AM-12PM/ET): 265,000 viewers, 33,000 A25-54 *program high in total viewers and demo, time period high in total viewers and demo
- CAVUTO Coast to Coast (12-2PM/ET): 189,000 viewers, 23,000 A25-54 *program high in total viewers, time period high in total viewers
- Making Money with Charles Payne / The Intelligence Report with Trish Regan (2-3PM/ET): 177,000 viewers, 20,000 A25-54 *program high in total viewers, time period high in total viewers
- Countdown to Closing Bell with Liz Claman (3-4PM/ET): 208,000 viewers, 22,000 A25-54 *program high in total viewers, time period high in total viewers
- After the Bell (4-5PM/ET): 193,000 viewers, 19,000 A25-54 *program high/time period high in total viewers
- Bulls & Bears / Risk & Reward / The Evening Edit with Elizabeth MacDonald (5-6PM/ET): 165,000 viewers, 17,000 A25-54
- The Evening Edit with Elizabeth MacDonald / Making Money with Charles Payne (6-7PM/ET): 155,000 viewers, 18,000 A25-54 *program high in total viewers, time period high in total viewers
- Lou Dobbs Tonight (7-8PM/ET): 345,000 viewers; 39,000 A25-54 *program high in total viewers, time period high in total viewers
- Trish Regan Primetime (8-9PM/ET) / FBN various programming (M-F 8-9PM/ET): 141,000 viewers, 21,000 A25-54 *program high in total viewers, time period high in total viewers
- Kennedy (9PM/ET) / Strange Inheritance (M-T, 9-10PM/ET): 97,000 viewers, 20,000 A25-54 *program high in demo
- Maria Bartiromos Wall Street / Strange Inheritance (Fridays, 9PM/ET): 76,000 viewers, 14,000 A25-54
- WSJ at Large with Gerry Baker / FBN various programming (Fridays, 9:30PM/ET): 89,000 viewers, 18,000 A25-54
Nielsen Business News Ratings for 2018 vs. 2017
Business Day (9:30AM-5PM/ET) FBN: 214,000 P2+, up 9%; 25,000 A25-54 CNBC: 175,000 P2+, up 4%; 32,000 A25-54, up 3%
Total Day (6AM-6AM/ET) FBN: 150,000 P2+, up 3%; 20,000 A25-54 CNBC: 154,000 P2+, down 2%; 45,000 A25-54, down 12%
Post Market (5-8PM/ET) FBN: 218,000 P2+, up 1%; 24,000 A25-54, down 14% CNBC: 162,000 P2+, up 13%; 50,000 A25-54, up 14%
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New Yorkthe business capital of the worldFBN launched in October 2007 and is the leading business network on television, topping CNBC in Business Day viewers for the past eight consecutive quarters. The network is available in more than 80 million homes in all markets across the United States. Owned by 21st Century Fox, the network has bureaus in Chicago, Los Angeles, Washington, D.C. and London. On the web at www.foxbusiness.com.
FOX Business Network