Demand Surges for Impossible Foods’ First All-New Product Since the Blockbuster Impossible Burger

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Impossible Foods is experiencing unprecedented demand for Impossible„¢ Sausage Made From Plants, the companys first all-new product since the 2016 debut of Impossible Burger.

The leading food tech startup launched Impossible„¢ Sausage in January. Within six months, the savory patties have become available at more than 20,000 locations throughout the United States. To see the full list of locations, please check our locator map.

Impossible Sausage debuts today at 30 of Americas top diners as ranked by Yelp — proof that Impossible Foods plant-based meat satisfies the most discerning comfort-food aficionados and brunchers. And starting today, all restaurants nationwide can order Impossible Sausage.

We launched Impossible Burger in 2016 at Americas best restaurants, when consumers were just starting to get a taste for Impossible products and few realized that plant-based meat could outperform animal analogues in taste, nutrition and convenience, said Impossible Foods Founder and CEO Dr. Patrick O. Brown. By the end of 2016, we had expanded to a grand total of four restaurants. By contrast, Impossible Sausage went from zero to 20,000 restaurants in the first half of 2020 alone — a clear bellwether for growth and a warning to incumbent meat producers.

Best of the wurst

Impossible Sausage is a pre-seasoned, pre-cooked savory patty from Impossible Foods, Inc. Magazines company of the year and one of Time Magazines 50 Genius companies. Winner of the 2020 Food and Beverage Award, Impossible Sausage is a versatile item for drive-through, pickup or dine-in service, Impossible Sausage outperforms conventional sausage from pigs for nutrition and sustainability.

Compared to the leading brand of pork sausage, Impossible Sausage has the same amount of protein, 60% more iron, 45% fewer calories, 60% less total fat, 50% less saturated fat and 0 mg cholesterol. Impossible Sausage has none of the negative effects of the animal analogue, and it has no antibiotics or slaughterhouse contaminants.

The convenient 1.6-ounce patties are pre-seasoned with traditional breakfast seasoning and arrive fully cooked in 10-pound boxes (100 patties). The juicy, savory plant-based patties that pair perfectly with traditional breakfast accompaniments and steal the show as a center-of-the-plate delicacy.

To buy Impossible Sausage for your restaurant, email [email protected].

Trust your local diner

Starting today, Impossible Foods is expanding sales of its award-winning sausage widely to all restaurants nationwide. Americas largest food distributors and redistributors, including DOT, Sysco, US Foods and others, now carry Impossible Sausage at warehouses throughout the United States.

Also today, some of Americas top-ranked diners, according to Yelp, will begin serving Impossible Sausage. Impossible Foods teamed up with Yelp to curate a list of the top diners across the country* — and these beloved institutions are the first independently owned restaurants to feature Impossible Sausage. The full list of diners offering Impossible Sausage is available here (and listed below). Participating diners were also offered one-month free access to tools that help them promote their new Impossible Sausage dishes, including Yelp Connect and Business Highlights; as well as Yelp Waitlist to help the restaurants safely reopen their dining rooms and manage capacity.

Plant-based meat has experienced a significant rise in consumer interest on Yelp as weve seen a 140% increase in review mentions of ˜plant based over the past two years, said Yelp trend expert, Tara Lewis. In fact, Impossible Burger was one of Yelps biggest food trends in 2019, and we dont see that slowing down anytime soon. Consumers are looking to make socially conscious decisions when it comes to dining out and, with our curated list of top diners, theyll know just the place. Were thrilled to highlight some of these incredible local spots.

The classic mainstreet diner is a cornerstone of American cuisine — and their hard-working owners would never settle for second best, said Impossible Foods President Dennis Woodside. We want to work with independent restaurateurs and spread the word that Americas diners are open for business — whether for takeout or dine-in, for long-time loyal customers or for new fans specifically searching for Impossible Sausage.

For sales details, email [email protected].

30 of Americas Top Diners According to Yelp:*

Little Richard’s Family Diner North Pole, Alaska

Little Anthonys Diner Tucson, Arizona

Beach Break Cafe Oceanside, California

Broadway Diner Middletown, Delaware

Boynton Diner Boynton Beach, Florida

Daily Eats Tampa, Florida

Little Duck Diner Savannah, Georgia

Oxbow Diner Bliss, Idaho

Gallery Pastry Shop Indianapolis, Indiana

Drake Diner Des Moines, Iowa

D. Nalley’s Louisville, Kentucky

Miss Portland Diner Portland, Maine

The Diner at 11 North Beacon Watertown, Massachusetts

Als Breakfast Minneapolis, Minnesota

Brents Drugs Jackson, Mississippi

Union Diner Laconia, New Hampshire

Marlboro Diner Englishtown, New Jersey

Plaza Cafe Downtown Santa Fe, New Mexico

Plaza Cafe Southside Santa Fe, New Mexico

Champs Diner Brooklyn, New York

The Dive N Pineville, North Carolina

Canal Street Diner Bolivar, Ohio

Cafe Lift Philadelphia, Pennsylvania

Early Bird Diner Charleston, South Carolina

Inskip Grill Knoxville, Tennessee

Maple Leaf Diner Dallas, Texas

Ruths Diner Salt Lake City, Utah

Bobs Diner Manchester Center, Vermont

Anchor Allies Virginia Beach, Virginia

Fare Well Washington D.C.

*This is an all-time list of 30 of the top diners across the U.S. according to Yelp. The company identified independently owned businesses in the diners category, then ranked those spots using a number of factors including the total volume and ratings of reviews. When available, all businesses on this list have a passing health score, and were confirmed open and operating with either dine-in, delivery or takeout as of June 1, 2020. Each diner has a claimed Yelp page and agreed to participate in the campaign.

About Impossible Foods:

Based in Californias Silicon Valley, Impossible Foods makes delicious, nutritious meat and dairy products from plants with a much smaller environmental footprint than meat from animals. The privately held food tech startup was founded in 2011 by Patrick O. Brown, M.D., Ph.D., Professor Emeritus of Biochemistry at Stanford University and a former Howard Hughes Medical Institute investigator. Investors include Mirae Asset Global Investments, Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital, and Open Philanthropy Project.

Impossible Foods was Inc. Magazines company of the year and one of Time Magazines 50 Genius companies. The flagship product, Impossible Burger, was named top plant-based burger by the New York Times and received the Food and Beverage (FABI) Award from the National Restaurant Association.

More information: impossiblefoods.com Twitter Facebook Instagram YouTube Medium LinkedIn

Media kit: www.impossiblefoods.com/media

About Yelp Inc.

Yelp Inc. (www.yelp.com) connects people with great local businesses. With unmatched local business information, photos and review content, Yelp provides a one-stop local platform for consumers to discover, connect and transact with local businesses of all sizes by making it easy to request a quote, join a waitlist, and make a reservation, appointment or purchase. Yelp was founded in San Francisco in July 2004. Since then, Yelp has taken root in major metros in more than 30 countries.

Jessica Appelgren

[email protected]