Connect with us


Cross-Border Commerce Europe launches the first edition of the “Top 100 Cross-Border Marketplaces Europe”


The UKs Farfetch (9th) and Depop (20th) show how pure marketplaces dominate the TOP 100 Cross-Border Marketplaces in Europe, but sales of second-hand items from consumer-to-consumer sales are growing fast. The findings are revealed in the first Cross-Border Commerce Europe study that maps the best 100 global marketplaces.

  • 68% of TOP 100 are pure Marketplaces that sell third-party products, like Farfetch.
  • C2C Marketplaces represent 36% of this TOP 100, including UKs Depop and Bump.
  • 41% of the TOP 100 sell second-hand goods.

The study also makes estimations for 2025:

  • Pure Marketplaces will increase from 68% to 75% market share.
  • The C2C share of used goods will increase from 41% to 50%.
  • The sale of second-hand items will be 1.5 times greater than that of fast fashion and will represent 13% of the average wardrobe.

The total cross-border e-commerce market in Europe (EU 28, including the UK) represents a turnover of ‚¬143 billion in 2019. Of this, ‚¬84 billion, or 59%, is generated by Marketplaces. Amazon has the lions share of course, with a turnover of ‚¬32 billion in 2019, which is almost a quarter of the market, up 18.5% compared to 2018.

Marketplaces with European capital are led by Vinted, G2A, Farfetch and Zalando and represent 11% of market. It is expected that in 2025, Marketplaces will represent 65% of cross-border online sales in Europe.

The TOP 10 Global Cross-Border Marketplaces operating in Europe:

– Top 1: Amazon (US)

– Top 2 : eBay (US)

– Top 3: AliExpress (China)

– Top 4: Etsy (US)

– Top 5: Discogs (US)

– Top 6: Wish (US)

– Top 7: Vinted (Lithuania)

– Top 8: G2A (Poland)

– Top 9: Farfetch (UK)

– Top 10: Bandcamp (US)

More info:


For more press information, testimonials or interviews:

Carine Moitier

Founder Cross-Border Commerce Europe,

Mobile: +32 473 26 05 61


Editorial & Advertiser disclosure

Call for Entries

Global Banking and Finance Review Awards Nominations 2022
2022 Awards now open. Click Here to Nominate

Newsletters with Secrets & Analysis. Subscribe Now


Global Banking & Finance Review® is a leading financial portal and Print Magazine offering News, Analysis, Opinion, Reviews, Interviews & Videos from the world of Banking, Finance, Business, Trading, Technology, Investing, Brokerage, Foreign Exchange, Tax & Legal, Islamic Finance, Asset & Wealth Management. Copyright © 2010-2021 GBAF Publications Ltd - All Rights Reserved.