Commonwealth Financial Network®’s Advisor360° Licenses Its 360° Software to MassMutual

Commonwealth Financial Network, the nations largest privately held Registered Investment Adviser“independent broker/dealer, announced today that its new stand-alone technology company, Advisor360°, has entered into a licensing agreement with Massachusetts Mutual Life Insurance Co. (MassMutual), making available the Advisor360° suite of software tools to MassMutuals advisors and field partners.

The Advisor360° suite comprises Client360°, which integrates portfolio, trade, contact, document, and wealth management in a single intuitive platform, giving financial advisors a truly comprehensive and interactive view of each clients financial life; Practice360°, which delivers a single, powerful dashboard for streamlined practice-wide operations, workflow, and analytics; and Investor360°, which clients can use to holistically see their complete financial picture.

We could not be more thrilled with this agreement, as it represents a win for all involved, said Wayne Bloom, Commonwealth CEO. Weve been investing in and evolving our technology, in collaboration with our advisors, for more than 15 years, and it is so gratifying to know that a firm of the caliber of MassMutual wants to use it to help its own advisors.

Bloom continued, Most important, the agreement with MassMutual will enable us to accelerate the pace of our software development and ensure that our advisors tools remain on the cutting edge of what todaysand tomorrowstop financial advisors need to thrive.

From a service standpoint, both Commonwealth and MassMutual will maintain their existing service arms, and Bloom noted that the firms high-touch IT HelpDesk, as well as the 700+ employees who provide investment research, practice management consulting, compliance, operations, marketing, and a range of other support services, will remain exclusively devoted to Commonwealths own advisors.

We are excited to be able to offer the 360° suiteand the operational efficiencies and client-service advantages it provides MassMutual, added John Vaccaro, head of MassMutual Financial Advisors. The high-quality, deeply integrated end-to-end Advisor360° software will provide immense value to our advisors and, importantly, our clients.

About Commonwealth Financial Network Founded in 1979, Commonwealth Financial Network, member FINRA/SIPC, is the nations largest privately held Registered Investment Adviser“independent broker/dealer, with headquarters in Waltham, Massachusetts, and San Diego, California. J.D. Power ranks Commonwealth Highest in Independent Advisor Satisfaction Among Financial Investment Firms, Five Times in a Row. The firm supports approximately 1,950 independent financial advisors nationwide. For more information, please visit www.commonwealth.com.

Commonwealth received the highest score in the independent advisor segment of the J.D. Power 2010, 2012, 2013, 2014, and 2018 Financial Advisor Satisfaction Studies of customers satisfaction among financial advisors. Visit jdpower.com/awards.

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Jacquelyn Marchand
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Senior Manager, Media
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Commonwealth
Financial Network
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