Certona Releases Enhanced SAP Commerce Cloud Integration to Personalize Customer Experiences

Editorial & Advertiser Disclosure Global Banking And Finance Review is an independent publisher which offers News, information, Analysis, Opinion, Press Releases, Reviews, Research reports covering various economies, industries, products, services and companies. The content available on globalbankingandfinance.com is sourced by a mixture of different methods which is not limited to content produced and supplied by various staff writers, journalists, freelancers, individuals, organizations, companies, PR agencies Sponsored Posts etc. The information available on this website is purely for educational and informational purposes only. We cannot guarantee the accuracy or applicability of any of the information provided at globalbankingandfinance.com with respect to your individual or personal circumstances. Please seek professional advice from a qualified professional before making any financial decisions. Globalbankingandfinance.com also links to various third party websites and we cannot guarantee the accuracy or applicability of the information provided by third party websites. Links from various articles on our site to third party websites are a mixture of non-sponsored links and sponsored links. Only a very small fraction of the links which point to external websites are affiliate links. Some of the links which you may click on our website may link to various products and services from our partners who may compensate us if you buy a service or product or fill a form or install an app. This will not incur additional cost to you. A very few articles on our website are sponsored posts or paid advertorials. These are marked as sponsored posts at the bottom of each post. For avoidance of any doubts and to make it easier for you to differentiate sponsored or non-sponsored articles or links, you may consider all articles on our site or all links to external websites as sponsored . Please note that some of the services or products which we talk about carry a high level of risk and may not be suitable for everyone. These may be complex services or products and we request the readers to consider this purely from an educational standpoint. The information provided on this website is general in nature. Global Banking & Finance Review expressly disclaims any liability without any limitation which may arise directly or indirectly from the use of such information.

Certona, the leader in real-time, AI-driven omnichannel personalization for the worlds largest B2C and B2B brands and retailers, today announced an enhanced SAP App Center integration is now available to all customers of SAP Commerce Cloud, formerly SAP Hybris.

As a Premium Certified Partner, Certonas new extension not only ensures ongoing compatibility between SAPs commerce platform and the companys patented technology but also automates key components of implementationrequiring less manual effort for a more seamless integration.

Together, Certona and SAP offer industry-leading e-commerce solutions that help joint clients deliver the best experience to each of their customers. Powered by machine learning, Certona extends SAP Commerce Clouds core capabilities to enable highly-individualized customer experiences through personalized browse and discovery, search, recommendations and content.

Certonas commitment to the SAP partnership is heightened by the increased interest and need for true omnichannel personalization, said Ava Aprin, Certona Director of Technology Partnerships. Sophisticated brands are solving for complex business goals. Certona brings 14 years of knowledge and best practices to the partnership, leveraging personalized customer experiences for hundreds of top-tier brands and retailers.

Certona notes that it is the only all-in-one personalization suite available in the SAP App Center with the ability to empower clients to:

  • Create unified customer profiles based on contextual, historical and real-time data
  • Build and test sophisticated personalization strategies aligned to business initiatives
  • Fully orchestrate relevant customer interactions across all touchpoints
  • Increase engagement and conversion

Certona is attending SAP Customer Experience LIVE October 10-11 in Barcelona. SAP Commerce Cloud customers in attendance are invited to request a one-on-one meeting with its team at https://www.certona.com/company/contact-us/.

About Certona

The companys Personalized Experience Management„¢ platform, powered by the Certona Predictive Cloud„¢, increases engagement and conversions by leveraging one-to-one behavioral profiling, big data insights, and real-time predictive analytics to present individualized content and product recommendations across all customer touchpoints. www.certona.com.

Morgan Meyer
[email protected]
858 369 3888