Business

Business
Why Black Friday 2022 Could Be the Most Important One Yet?

Business
Hershey Says “Game On!” as Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness

Business
Playground Xyz Hires Top Consumer Neuroscientist, Dr. Shannon Bosshard

Business
Lumen Research and Avocet Combine Forces to Drive a New Category in Attention

Domenico Lup Appointed CEO of Allianz Trade in ASEAN
Date: November 15, 2022
Domenico Lup to lead growth developments in six ASEAN countries Allianz Trade is pleased to appoint Domenico Lup as CEO of Allianz Trade in ASEAN with effect from 1 December 2022. Mr Lup will be responsible for overseeing the trade credit insurer’s growth developments in six ASEAN countries including Singapore, Malaysia, Thailand and Indonesia. Mr Lup...

Danger, Bots at Work: The Risk of Botnets for Businesses
Date: November 14, 2022
By Paulo Henriques, Head of Cyber Security Operations at Exponential-e Thanks to Elon Musk, bots have been making headlines more than ever recently; according to some estimates, they now account for 20% of all Twitter accounts. But social media bots aren’t new and have been making appearances across many social media platforms, including Facebook, for...

Acquirers Need to Meet the Fast-Changing Needs of Merchants
Date: November 14, 2022
By Alex Reddish, MD, Tribe Payments Consumers demand a lot. Gone are the days that the likes of catalogue companies could promise delivery within 28 days, or refuse refunds if a consumer simply doesn’t want something. But there are not just more demands on merchants, today, these demands are greater and they’re constantly changing. Consumers...

Best Countries for Your International Expansion in 2023
Date: November 14, 2022
By Jamie Haerewa, Co-founder and Managing Director at Agile HRO, As a business owner, you’re always looking ahead and searching for new opportunities to grow your company. One increasingly popular option is expanding your business internationally. With an influx of benefits like new markets to explore, access to a global talent pool and lower production...

Promote.io Launches Nano-Influencer Marketplace Platform to Revolutionise Social Media Marketing
Date: November 14, 2022
Promote.io, the online marketplace for nano influencers and brands to connect, is pleased to announce it has launched its website. Promote.io aims to revolutionise the influencer marketing industry by making it accessible to everyone. Promote.io is a social media marketing platform that provides a straightforward route into the rapidly expanding influencer marketing industry for brands...

Why Building Trust in the Workplace Should Be an Employer’s Priority
Date: November 11, 2022
Emma Price, Head of Customer Success of ActiveOps discusses why managers should focus on workforce trust to negotiate the management of operations successfully With recent figures from the Office for National Statistics revealing that a record number of people are in full-time employment while unemployment is at its lowest since 1974, organisations find an increasing...
