Campari CEO says its prices should attract consumers despite inflation
Finance

Campari CEO says its prices should attract consumers despite inflation

Published by Global Banking & Finance Review

Posted on May 7, 2026

2 min read

· Last updated: May 7, 2026

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Campari Confident Pricing Will Retain Consumer Value Amid Inflation Pressures

Campari's Strategy and Market Performance Amid Global Economic Challenges

Impact of Inflation and Middle East Crisis on Spirits Demand

MILAN, May 7 (Reuters) - Inflation stemming from the Middle East crisis is expected to limit demand for spirits, but Campari’s pricing should mean consumers still consider its brands good value, the Italian group’s CEO told Reuters.

Campari's Q1 Results and Contributing Factors

CEO Simon Hunt was speaking after Campari reported on Wednesday a 2.9% rise in first-quarter organic revenue, falling short of market expectations.

Destocking in the United States

Hunt said the miss versus consensus was driven by destocking in the United States, while in Europe it reflected ongoing negotiations with retailers, which led to less marketing activity in stores.

European Retail Negotiations

"We think there will probably be a further tightening of consumer spending," he said, referring to inflation caused by the Iran war that began at the end of February.

But he said Campari's portfolio was well positioned "to still be seen as good value by consumers". 

Effects on Global Travel Retail and Operational Costs

Decline in Travel Retail Segment

The Middle East crisis resulted in a 13.5% decline in the group's global travel retail segment. Campari does not disclose the precise size of its travel sales.

Rising Logistics and Glass Contract Costs

"At this stage, the biggest area of cost we are seeing is coming through in petrol and diesel costs in terms of logistics", Hunt said.

"Most of our contracts on glass are longer term and most contracts have a range that we have negotiated," he said, adding he did not anticipate those ranges "being broken", although a prolonged war could change the situation.

International Trade Developments

Tariff Removal on UK Whisky

Limited Impact on Campari Group

Last week U.S. President Donald Trump said that he was removing tariffs on whisky from Britain. Hunt said he did not foresee "a material impact", given UK whisky was only a small part of the Campari group's business.

(Reporting by Elisa Anzolin; editing by Barbara Lewis)

Key Takeaways

  • Campari delivered 2.9% organic revenue growth in Q1 2026, below consensus, due to inventory destocking in the U.S. and reduced in‑store marketing tied to retailer negotiations in Europe (marketscreener.com).
  • Despite inflation effects from the Iran war, CEO Simon Hunt believes Campari’s pricing strategy ensures consumers continue to perceive its brands as good value (uk.marketscreener.com).
  • Global Travel Retail fell sharply—down 13.5%—with logistics cost pressures rising from elevated petrol and diesel prices, while most glass supply contracts remain protected in the short term (marketscreener.com).

References

Frequently Asked Questions

How has Campari's revenue performed in the first quarter?
Campari reported a 2.9% rise in first-quarter organic revenue, although this fell short of market expectations.
What impact has the Middle East crisis had on Campari?
The Middle East crisis led to a 13.5% decline in the group's global travel retail segment and increased logistics costs.
How is Campari managing rising inflation and costs?
Campari relies on long-term contracts for glass and negotiated ranges, but logistics costs are rising due to higher petrol and diesel prices.
Why did Campari miss consensus expectations for revenue?
The revenue miss was driven by destocking in the US and ongoing negotiations with retailers in Europe, reducing marketing activity.
Does the removal of US tariffs on UK whisky impact Campari?
Campari's CEO does not foresee a material impact, as UK whisky is a small part of their business.

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