Finance
Burberry's winter 2026 show evokes a rainy London night out
Published by Global Banking & Finance Review®
Posted on February 23, 2026
2 min readLast updated: February 23, 2026
Quick Summary
Burberry’s winter 2026 runway in London recreated a rainy night at Old Billingsgate. Daniel Lee leaned into outerwear as Romeo Beckham and Rosie Huntington-Whiteley walked to an FKA twigs soundtrack.
Burberry’s Winter 2026 Runway Channels a Rain-Soaked London Night
By Helen Reid
Runway Theme and Venue
LONDON, Feb 23 (Reuters) - Burberry recreated a rainy London night out for its winter 2026 show on Monday, sending models in fur and leather down a tar-like catwalk covered in puddles.
Daniel Lee’s Seventh Show
Set Design: Tower Bridge Replica
In Old Billingsgate Market, a former fish market on the banks of the Thames, a replica of Tower Bridge provided the centrepiece of creative director Daniel Lee's seventh show for the British luxury brand.
Key Outerwear Highlights
Outerwear pieces included blue trench coats with ruffled collars, a check shearling jacket, and a dark plum overcoat with giant fur lapels.
Womenswear and Menswear Details
In a collection meant to evoke "going out in a particularly London way", women wore slinky satin dresses with fur trench coats and chunky check scarves, with men in leather suits, hoodies, and motorcycle boots. Trousers and dresses featured beadwork designed to echo rainfall.
Notable Runway Appearances
Among those walking the runway were Romeo Beckham, son of soccer star David Beckham and designer Victoria Beckham, and model and actress Rosie Huntington-Whiteley, who were reflected in the resin puddles as they walked over the dark rubber floor to a throbbing club soundtrack by FKA twigs.
Business Context and Sales Outlook
Under CEO Joshua Schulman, Burberry has refocused on its core outerwear and scarf ranges and is beginning to recover from a two-year slump in sales. Last month the brand said young Chinese shoppers snapped up its check scarves in the fourth quarter, boosting its revenue.
(Reporting by Helen Reid)
Key Takeaways
- •Burberry staged its Winter 2026 show at Old Billingsgate, evoking a rainy London night with puddle-like resin on the runway.
- •Daniel Lee’s seventh collection centered on outerwear—trenches, leather and fur—with beadwork mimicking rainfall.
- •Romeo Beckham and Rosie Huntington-Whiteley walked the runway to a soundtrack by FKA twigs.
- •Under CEO Joshua Schulman, Burberry is refocusing on core outerwear and scarves after a prolonged sales slump.
- •Recent demand from young Chinese shoppers for check scarves supported revenue momentum in the latest quarter.
Frequently Asked Questions about Burberry's winter 2026 show evokes a rainy London night out
1What is the main topic?
Burberry’s Winter 2026 runway show in London, which recreated a rainy night out, highlighting Daniel Lee’s outerwear-led collection and the brand’s strategic refocus.
2Where was the show held?
At Old Billingsgate Market on the River Thames in London, with a catwalk designed to resemble rain-soaked streets.
3Who designed the collection?
Daniel Lee, Burberry’s chief creative officer, presenting his seventh show for the brand with a strong emphasis on coats and scarves.
4What is the business context for Burberry?
Under CEO Joshua Schulman, Burberry is doubling down on core outerwear and scarves as sales recover, helped by rising scarf demand among younger shoppers in China.
