Birkenstock misses quarterly sales estimates - Finance news and analysis from Global Banking & Finance Review
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Birkenstock misses quarterly sales estimates

Published by Global Banking & Finance Review

Posted on May 13, 2026

2 min read

· Last updated: May 13, 2026

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Birkenstock misses quarterly sales estimates, flags Middle East hit

Birkenstock's Second-Quarter Performance and Regional Impacts

Quarterly Sales Results and Market Reaction

May 13 (Reuters) - Birkenstock missed Wall Street estimates for second-quarter sales on Wednesday due to uneven demand for its premium sandals and clogs, and said the Middle East conflict delayed some shipments to the region.

Shares of the German sandal maker were down 8% in premarket trading in New York as it also flagged a 6 million euros ($7.02 million) impact to its Europe, Middle East and Africa (EMEA) segment due to the U.S-Israeli war on Iran.

Impact of Middle East Conflict

About half of the impact came from the company being unable to complete certain deliveries to the region, Birkenstock said, adding that the rest of the impact reflected softer consumer sentiment in Europe driven mainly by higher energy costs and persistent inflation linked to the conflict.

Broader Economic Context

The results come against a more uncertain backdrop for discretionary spending, as geopolitical tensions and elevated inflation temper consumer sentiment. However, premium players such as Birkenstock have been relatively resilient in recent quarters.

Company Strategy Amid Challenges

Birkenstock kept its annual sales and profit forecasts unchanged despite the Middle East impact, as the company leans on controlled distribution and full-price selling.

Regional Revenue Growth

Asia-Pacific Leads Growth

Revenue growth at the company was led by the Asia-Pacific, where sales jumped 22% on a reported basis during the quarter, while the Americas grew 4% and EMEA rose 10%.

Gross Margin and Profitability

Foreign Exchange and Tariff Effects

Gross margin fell to 53.9% from 57.7% a year earlier, hit by foreign exchange pressures and U.S. tariffs, partly offset by higher prices.

Quarterly Revenue and Earnings

It posted quarterly revenue of 618.3 million euros, missing analysts' average estimate of 620.07 million euros, according to data compiled by LSEG.

It earned 0.50 euros per share on an adjusted basis, down 9% from 0.55 euros a year earlier.

($1 = 0.8546 euros)

(Reporting by Savyata Mishra in Bengaluru; Editing by Leroy Leo and Devika Syamnath)

Key Takeaways

  • Revenue fell just short of estimates, highlighting a slight deceleration in demand for Birkenstock’s higher‑priced footwear amid macroeconomic headwinds such as tariffs and consumer caution (investing.com).
  • The company faces margin pressures from U.S. import tariffs and a weaker dollar, though it continues to lean on full‑price selling, pricing power, and expansion plans to support growth (investing.com).
  • Despite the Q2 miss, Birkenstock reiterated its full‑year revenue growth target of 13%–15% and is boosting its direct‑to‑consumer footprint, planning around 40 new store openings globally in 2026 (investing.com).

References

Frequently Asked Questions

What were Birkenstock's reported quarterly sales?
Birkenstock reported quarterly revenue of 618.3 million euros.
Did Birkenstock meet Wall Street sales estimates?
No, Birkenstock missed Wall Street estimates for second-quarter sales.
What factors affected Birkenstock's sales performance?
Uneven demand for premium sandals and clogs amid a more cautious consumer environment affected sales.
How much did Birkenstock miss analysts' revenue estimates by?
Birkenstock's revenue fell short by about 1.77 million euros, compared to the analyst estimate of 620.07 million euros.
What is the reported exchange rate for USD to EUR in the article?
The reported exchange rate is $1 equals 0.8546 euros.

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