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    3. >Banijay's Tipico deal, All3Media entertainment merger to drive growth towards 2029
    Finance

    Banijay's Tipico Deal, All3Media Entertainment Merger to Drive Growth Towards 2029

    Published by Global Banking & Finance Review®

    Posted on March 26, 2026

    2 min read

    Last updated: March 26, 2026

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    Tags:FinanceBankingMarkets

    Banijay Sees Tipico Buy and All3Media Merger Driving Strong Growth to 2029

    Banijay’s Strategic Moves and Growth Projections

    March 26 (Reuters) - French media group Banijay expects the acquisition of betting firm Tipico and the merger of its entertainment business with All3Media's to boost revenue and profit growth and generate cash towards 2029.

    Banijay, the producer of "Peaky Blinders" and the "Big Brother" franchise, and All3Media, the producer of "The Traitors" and "Squid Game: The Challenge", agreed earlier this month ​to merge their entertainment production businesses to create one of Europe's largest multimedia production groups.

    Financial Targets and Projections

    • Revenue and EBITDA Growth

      • 2029 Revenue Target
        2029 target: revenue of 10 billion euros ($11.6 billion) vs 7.4 billion euros in 2025 on a pro forma basis that includes the two deals
      • EBITDA Growth
        2029 target: more than 7% EBITDA growth from last year's 1.6 billion euros pro forma
    • Cost Savings and Synergies

      • Gaming Unit Savings
        Sees 100 million euros in cost savings at its gaming unit after Tipico acquisition
      • Content Production Savings
        Sees savings of 50 million euros at the content production through the 50/50-owned merged business
    • Cash Flow and Dividend Strategy

      • Free Cash Flow
        More than 80% of EBITDA expected to turn into free cash flow over 2026-2029
      • Exceptional Dividend
        Will pay 400 million euro exceptional dividend after the closing of the All3Media merger
      • Progressive Dividend Growth
        Targets progressive dividend growth towards 2029

    ($1 = 0.8649 euros)

    (Reporting by Mathias de Rozario in Gdansk, editing by Milla Nissi-Prussak)

    Table of Contents

    Frequently Asked Questions about Banijay's Tipico deal, All3Media entertainment merger to drive growth towards 2029

    1What recent deals is Banijay pursuing to drive growth?

    Banijay is acquiring Tipico and merging its entertainment business with All3Media to boost revenues and profits.

    2What is Banijay's revenue target for 2029 after these deals?

    Banijay's 2029 revenue target is 10 billion euros, up from a pro forma 7.4 billion euros in 2025.

    • Banijay’s Strategic Moves and Growth Projections
    • Financial Targets and Projections
    • Revenue and EBITDA Growth
    • 2029 Revenue Target
    • EBITDA Growth
    • Cost Savings and Synergies
    • Gaming Unit Savings
    • Content Production Savings
    • Cash Flow and Dividend Strategy
    • Free Cash Flow
    • Exceptional Dividend
    • Progressive Dividend Growth
    3How much in cost savings does Banijay expect after the Tipico acquisition?

    Banijay expects 100 million euros in cost savings at its gaming unit following the Tipico acquisition.

    4What is the expected EBITDA growth by 2029?

    Banijay is targeting more than 7% EBITDA growth from last year's pro forma 1.6 billion euros by 2029.

    5Will Banijay increase dividends following the mergers?

    Banijay plans to pay a 400 million euro exceptional dividend after the All3Media merger and targets progressive dividend growth to 2029.

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