Finance
Mayhoola's Balmain names Antonin Tron creative director
Published by Global Banking and Finance Review
Posted on November 12, 2025
1 min readLast updated: January 21, 2026
Global Banking and Finance Review
Company
Published by Global Banking and Finance Review
Posted on November 12, 2025
1 min readLast updated: January 21, 2026
Antonin Tron is named Balmain's creative director, succeeding Olivier Rousteing. Tron's debut show is in March, as Balmain seeks fresh innovation.
PARIS (Reuters) -French fashion house Balmain on Wednesday announced it has named Antonin Tron creative director, filling a position held for over a decade by Olivier Rousteing.
The move comes as high-end fashion labels across the sector including Chanel, LVMH-owned Dior and Kering's Gucci, have embarked on a creative overhaul, recruiting new designers to reignite sales.
In a statement on Wednesday, Balmain chief executive officer Matteo Sgarbossa cited Tron's experience in draping, and the designer's approach to fashion as a "spatial art".
The brand announced Rousteing's departure last week.
Tron, a graduate of the Royal Academy of Fine Arts in Antwerp, worked at Louis Vuitton and Givenchy before establishing his own brand.
His first fashion show for Balmain will be in Paris in March.
Balmain is owned by Qatari-backed investment fund Mayhoola which also owns struggling Italian house Valentino.
(Reporting by Mimosa Spencer)
A creative director is responsible for overseeing the creative vision of a brand or company, guiding the design and artistic direction of its products and marketing.
High-end fashion refers to luxury clothing and accessories that are often designed by renowned designers and are characterized by high quality, exclusivity, and premium pricing.
A fashion show is an event where designers showcase their latest collections to an audience, often featuring models walking down a runway to display the clothing.
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