Published by FinanceWire
Posted on May 14, 2025
2 min readLast updated: January 23, 2026
Press Release
Limassol, Cyprus, May 14th, 2025, FinanceWire
B2PRIME Group, a global financial services provider for institutional and professional clients, has announced the appointment of Lee Shmuel Goldfarb as its new Executive Sales Trader. With a strong background in eFX liquidity, institutional sales, and partnership development, Lee brings a diverse set of skills and a hands-on approach to client engagement and market growth.
Lee joins B2PRIME from Edgewater Markets, where he led institutional sales and account management for clients with emerging markets trade flows. His experience spans bank, hedge fund, and prop trading sales across precious metals, eFX, and NDFs.
Before that, he held the position of Partnership & Account Manager for Israel at Currencies Direct, where he consistently delivered high revenue performance and streamlined compliance processes for onboarding corporate and high net worth individuals.
Lee Shmuel stated, "Joining B2PRIME represents a logical progression in my professional journey. It is uncommon to discover a firm that offers such a diverse selection of trading solutions alongside the capability to develop internal institutional-grade solutions. The team's dedication to clarity, accuracy, and exceptional client support particularly appeals to me, and I eagerly anticipate contributing to their efforts."Eugenia Mykuliak, Founder & Executive Director at B2PRIME Group, commented: “We’re thrilled to have Lee join us. Strengthening our team with professionals who understand both the technical and relational sides of the business is a key element of growth for a business. Lee’s experience and client-first mentality make him a perfect fit for our expanding institutional focus.”
Lee’s appointment reinforces B2PRIME’s mission to serve institutional clients with top-tier liquidity, best-in-class technology, and a long-term vision of excellence.
About B2PRIME Group
B2PRIME Group is a global financial services provider for institutional and professional clients. Regulated by leading authorities — including CySEC, SFSA, FSCA, and FSC Mauritius — the company offers deep liquidity across multiple asset classes. Committed to the highest compliance standards, B2PRIME delivers institutional-grade trading solutions with a focus on reliability, transparency, and operational excellence.
B2PRIME Group
sales@b2prime.com
An Executive Sales Trader is a financial professional responsible for executing trades on behalf of clients, often focusing on institutional clients and managing relationships to optimize trading strategies.
eFX liquidity refers to the availability of electronic foreign exchange trading options, allowing traders to buy and sell currencies quickly and efficiently in the market.
Institutional clients are organizations such as banks, hedge funds, and pension funds that invest large sums of money and require specialized financial services.
Trading solutions are services and technologies that facilitate the buying and selling of financial instruments, providing tools for market analysis, execution, and risk management.
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