B2BROKER Welcomes Former Salesforce and LinkedIn Executive Moustapha Abdel Sater as Chief Commercial Officer

Press Release

Dubai, The United Arab Emirates, May 29th, 2025, FinanceWire

B2BROKER, a global fintech solutions provider for financial institutions, is pleased to announce the appointment of Moustapha Abdel Sater as its new Chief Commercial Officer (CCO). Moustapha brings over 14 years of international experience across GCC, Levant, and Europe with a deep expertise in driving sales, marketing, and business transformation at leading corporations such as Salesforce, LinkedIn, Zoom and Oracle.

At Salesforce, Moustapha played a pivotal role in providing CRM, CPQ, and AI-powered solutions to businesses throughout the Middle East, consistently exceeding targets and overseeing key digital transformation initiatives. His prior roles further highlight his professionalism in leveraging technology to support talent acquisition, marketing efficiency, and cloud adoption in various industries.

His appointment marks a notable step in B2BROKER’s growth strategy as the company continues expanding its presence across key global markets.

Moustapha Abdel Sater states: “Throughout my career, I've been passionate about building lasting client relationships and leveraging cutting-edge technology to solve complex business challenges. Joining B2BROKER represents a meaningful opportunity to drive growth and deliver measurable value for our clients worldwide. I look forward to collaborating closely with our talented teams to enhance the global commercial strategy further.”Arthur Azizov, CEO of B2BROKER, says: “We are thrilled to welcome Moustapha to the leadership team. His comprehensive experience, strategic vision, and proven success in commercial management roles at top-tier companies will be invaluable as we scale our operations and enhance client engagement globally.”

Moustapha holds a Bachelor of Science in Business from the Lebanese American University, with a double emphasis in Management Information Systems and Banking & Finance. Being fluent in Arabic, English, and French, he also brings a multicultural approach to client success.

About B2BROKER

B2BROKER is a global fintech solutions provider for financial institutions. It delivers liquidity, trading technology, payment solutions, and brokerage infrastructure through a network of specialised entities. Founded in 2014, with key hubs in London, Limassol, Hong Kong, and Dubai, the company operates in 11 countries, serving clients across Europe, the Middle East, and Asia. B2BROKER serves brokers, exchanges, hedge funds, proprietary trading firms, and other financial institutions. Leveraging its extensive network and ecosystem-driven approach, the company provides scalable solutions that help clients streamline operations, maximise efficiency, and drive growth.

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