Published by Global Banking & Finance Review®
Posted on November 3, 2025
1 min readLast updated: January 21, 2026
Add as preferred source on GoogleItaly's new car sales fell by 0.57% in October, with Stellantis and Chinese brands showing growth. Fiat remains the top brand.
ROME (Reuters) -Sales of new cars in Italy fell in October by 0.57% year-on-year to 125,826 units, transport ministry data showed on Monday.
In the first ten months of the year, sales were down 2.66% to 1.33 million compared to the same period of 2024, the ministry said.
Market leader Stellantis, whose brands include Fiat, Jeep and Peugeot, bucked the negative trend, with year-on-year sales up by 4.45% in October, according to Reuters calculations.
Its market share stood at 26.6%, according to the same calculations.
Fiat, which is recovering from a recent slide in sales, was confirmed as Italy's most popular car brand in October, with a market share of 9.2%, up from 7.3% in October 2024.
Chinese brands BYD and Chery's Omoda/Jaecoo reported the biggest jumps in October sales, with respective year-on-year increases of around 260% and 280%.
(Reporting by Alvise Armellini, editing by Gavin Jones)
Market share refers to the percentage of an industry's sales that a particular company controls. It is a key indicator of a company's competitiveness within its industry.
Year-on-year sales comparison measures the change in sales figures from one year to the next, providing insight into growth trends and market performance over time.
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