Published by Global Banking & Finance Review®
Posted on November 12, 2025
1 min readLast updated: January 21, 2026
Add as preferred source on GoogleFerrari's electric model, Elettrica, is anticipated to perform well in Asia but may struggle in Europe, according to Pirelli's Tronchetti.
MILAN (Reuters) -Pirelli Executive Vice Chairman Marco Tronchetti Provera said on Wednesday he expected Ferrari's upcoming first fully electric model to do well in Asia but not so much in Europe.
Ferrari last month unveiled the technology which will power its hotly-anticipated first electric car, the Elettrica, as the Italian luxury sportscar maker looks to add battery power to its hybrid and petrol-engine models.
Tronchetti Provera said it could help Ferrari open a new market in China and in Asia.
"I don't see an electric Ferrari in Europe being so successful. So it would be a surprise in case it happened, but we are ready to supply Ferrari" in any case, Tronchetti said during a conference in Milan organised by Bloomberg.
"I personally hope that they will remain with 12 cylinders because I love cars, and I love the engines. So these silent cars are not my cup of tea," the 77-year-old executive added.
(Reporting by Giulio Piovaccari, editing by Alvise Armellini)
An electric vehicle (EV) is a type of vehicle that is powered by electricity instead of traditional fuel sources like gasoline or diesel. EVs use electric motors and batteries for propulsion.
Battery power refers to the energy stored in batteries that can be used to power electric vehicles or electronic devices. It is a key component in the operation of electric vehicles.
A hybrid car is a vehicle that uses two or more types of power, typically combining an internal combustion engine with an electric motor. This design aims to improve fuel efficiency and reduce emissions.
Market perception refers to how consumers view a brand or product in the marketplace. It can influence buying decisions and is shaped by factors such as advertising, customer reviews, and overall brand reputation.
A luxury sports car is a high-performance vehicle that combines luxury features with sporty design and capabilities. These cars are often associated with brands known for their exclusivity and superior engineering.
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