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Associated Bank Launches New Brand and Digital Products

Associated Banc-Corp, the American bank holding company popularly known as Associated Bank, has its roots in mergers and acquisitions dating back to 1970. Renowned for its specialized financial services, Associated Bank is the collaboration of three community banks, namely:

  • The First National Bank of Neenah founded in 1861
  • Kellogg Citizens National Bank of Green Bay founded in 1874
  • Manitowoc Savings Bank founded in 1884

Headquartered in Wisconsin, Associated Bank operates across 230 branches spread across 110 communities in several states, including:

  • Wisconsin
  • Illinois
  • Minnesota
  • Missouri
  • Indiana
  • Ohio
  • Michigan
  • Texas

Specialized financial services

Associated Bank is proudly committed to providing exceptional financial services to the communities they operate in, aiming to strengthen the welfare of these communities and the general public. Their extensive range of services include a host of:

  • Retail banking or consumer banking
  • Commercial banking
  • Business and commercial real estate lending
  • Private banking facilities
  • Insurance services

Salient features and services of Associated Bank

Volunteer Program

The Community Volunteerism Program is committed to empowering the communities involved by generously giving their time and invaluable resources. Flexible working arrangements are made on this front, and exceptional services made to non-profit organizations are rewarded to enhance the culture of giving among their colleagues.

Charitable Giving

The bank develops strong relationships with its communities and provides extensive financial services to enhance the welfare of and strengthen these communities. Charitable grants and sponsorships are provided to support community-based non-profit organizations. These charitable plans are on par with the bank’s core values and strategies that aim to provide comprehensive solutions.

Associated Community Development, LLC

The bank associates itself with local financial institutions to invest funds in development activities that directly impact people’s lives positively. The establishment invests its financial resources in the least-served segments of the regions where the bank operates. Eventually, it strengthens the communities and gives ample opportunities to assist neighborhood communities.

Community Reinvestment Act

Associated Bank works towards ensuring the success of the communities following a set of guidelines that help achieve the objectives over three years. The bank leverages its financial support for affordable housing and lending activities for neighborhood development. Individuals, families, and businesses can benefit immensely by this plan that promotes stability in the communities.

The Evolution of Revolutionary Digital Checking Option

Let’s welcome the Associated Access Checking with open arms that promises a truly digitized banking experience. The innovative development enhances customer experience and lets them perform numerous financial transactions and activities on-the-go. The mobile-enabled strategy empowers the bank’s online and mobile services to reach millions of users seamlessly.

Opening an Associated Access Checking Account

An earnest effort to meet the lifestyle and demands of the new-age customer, Associated Bank has gone digital to come up with a phenomenal product to empower customers on the go. The ground-breaking digital feature allows customers to conduct all banking activities from personal devices like the smartphone, tablet, or PC.

The extensive network of locations and the option to bank from anywhere makes it convenient to manage your finances effortlessly. You can open a checking account in less than five minutes from your mobile device.

Enjoy all the features and facilities of a traditional checking account plus a fast and secured management with benefits galore, including:

  • Paperless feature that completely eliminates the need for paper statements and checks
  • Free eStatements when you enroll within 60 days to save $4 on monthly paper statements
  • Enjoy exclusive overdraft protection transfer features including a no overdraft fee
  • New customers qualify for a $50 promotional bonus while opening an account
  • Monthly maintenance fees and minimum balance requirements are void
  • A host of options for making digital transactions, like:
  1. Zelle,the personal payments service
  2. SnapDeposit, the exclusive mobile deposit feature
  3. SnapPayments that allows you to add a biller with the snap of the camera on your device

Exclusive benefits to Associated Access Checking customers

Esteemed customers of Associated Access Checking Account have the privilege of selecting a Platinum Debit Mastercard and a host of options to choose from affinity debit cards. Holding this debit card in your hands gives you access to numerous benefits comprising of:

  • The freedom to access Associated Bank ATMs and over 30,000 surcharge-free ATMs
  • Pay with a single tap at millions of locations with the Tap & Go technology
  • Establish a seamless connection with Apple Pay, Google Pay, or Samsung Pay to conveniently make secured in-store, in-app, and online payments
  • Pick an exclusive card design loaded with special perks and discounts
  • Enjoy cashback perks through online banking

The final word

Associated Bank is committed to providing continuous advancement of digital solutions to offer a convenient and seamless online experience. Customers are constantly on the go these days, and this trend is reflected in how they choose to transact. An increasing number of customers opt for digital solutions to make transactions. There is a significant increase in online engagement compared to branch-only customers that are sharply declining.

The pioneering feature of digital developments is justified by the Associated Bank’s iOS mobile banking application earning an elite spot among the world’s leading mobile banking applications. The newfound application gives customers the power to bank at their fingertips, irrespective of the location.

Since its upgradation, customer satisfaction has scaled by over 30% where almost half of all customer transactions made online. The mobile banking, with its irresistible range of benefits and new-gen features, is the most sought-after service channel guaranteed to grow bigger.

Combining the rave features of the digital banking services, the contactless debit cards featuring tap-and-go functionality is another feather in the cap for The Associated Bank. If that’s not enough, the bank is associated with Fiserv. It’s a global financial technology provider featuring a downloadable application for iPad to encourage interactive, touch-enabled banking.

The Associated Bank stands tall with a one-of-a-kind revolutionary product that promises to transform the way banking is performed and is well on the mission to accomplish the same.