Published by Jessica Weisman-Pitts
Posted on December 20, 2023
6 min readLast updated: January 31, 2026
Change can be a daunting thing. Even in the world of
Change can be a daunting thing. Even in the world of business, there is a tendency to cling to the familiar. And the virtual paradigm shift from Web2 to Web3 is certainly no exception.
The transition from Web2 to Web3 is more than a technological progression—it represents a fundamental shift in understanding and interaction with the digital world.
This new era, characterized by decentralized networks and powered by blockchain technology, is about empowering users to own and control their data and digital assets. That includes businesses.
To achieve the full potential of Web3, companies need to be in the space. Given the frequent news of hacks and exploits, many are wary of the tech. So, Web3 is still a largely unexplored territory for many traditional Web2 businesses.
Onboarding Web2 companies will add considerable value to the Web3 ecosystem. So what can be done to remedy this situation? Companies like OneSafe, BrainTrust, and even Taco Bell may have the answer. They are taking steps to help their Web2 counterparts and existing customers usher in a more transparent, decentralized future.
Despite the potential benefits of transitioning to Web3, many traditional businesses hesitate to take the leap. Some common reasons for this reluctance include:
Most of the above concerns can be fixed with education and awareness. This is something that every DeFi and CeFi protocol can work on and strive to perfect.
It’s not hard. Breaking down blockchain and crypto can be done, and there is already a ton of easy-to-digest information ranging from how-to guides to educational graphic novels.
However, there are some other tactics that companies are using to help businesses be more open to trying out Web3:
Collaborating with established Web3 companies can help traditional businesses better understand the technology and its applications.
Partnerships provide an opportunity for both parties to explore potential collaborations and integrations.
A good example of this is the Microsoft and Ankr partnership. What began as a collaboration on a node hosting service is the foundation for the kinds of partnerships we’ll see in the future.
Showcasing real-world use cases of Web3 technology and how it has benefited other businesses can help alleviate traditional businesses’ fears or skepticism.
Nike, Taco Bell, and Coca-Cola are using NFTs to help promote products, try something new, and reach a wider audience. These are prime examples of how companies can try new loyalty programs using tech only available to Web3.
Companies like Braintrust are changing how the internet works, one dollar at a time. It’s the Indeed of the future. Thanks to blockchain tech, they can do everything similar companies do at a fraction of the cost while being faster and more efficient. They leverage Web3 and AI to help companies like Walmart, NASA, and Nestle find talent.
As governments continue to navigate the regulation of cryptocurrencies, providing clear guidelines and compliance measures can give businesses the confidence to adopt them.
Yes, laws and regulations will change over time. But they do that in every other aspect of business, right?
Decentralized and blockchain technology offers increased security and transparency when used properly.
Emphasizing these benefits can help alleviate any concerns about the safety of data and assets.
Companies like OneSafe are turning Web3 banking into a seamless experience for businesses and putting safety as a top priority. They’ve collected the best traits from PayPal, traditional banking, and DeFi, and put them all into one unique B2B package.
The benefits of transitioning to Web3 and embracing cryptocurrencies extend beyond just being at the forefront of a new technological paradigm. Some other potential advantages include:
Adopting Web3 and cryptocurrencies by traditional businesses will benefit them in the short term and have significant long-term implications.
The transition from Web2 to Web3 represents a significant technological evolution that promises to redefine how businesses operate and consumers interact.
Although hesitation and skepticism exist, largely due to a lack of understanding and fear of change, the potential advantages of embracing Web3 and cryptocurrencies are immense.
Ultimately, the integration of Web3 is not just about keeping pace with technological advancements; it’s about proactively shaping the future of the web and securing a competitive position in it.
Web3 refers to the next generation of the internet that utilizes decentralized technologies, such as blockchain, to give users greater control over their data and digital assets.
Blockchain technology is a decentralized digital ledger that records transactions across many computers, ensuring that the recorded transactions cannot be altered retroactively.
Decentralized finance (DeFi) refers to financial services that use smart contracts on blockchains, allowing users to engage in lending, borrowing, and trading without traditional intermediaries.
Transaction fees are charges incurred when processing a transaction, often associated with the use of payment methods or services, which can vary based on the platform used.
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