Apple’s Launch Sparks Mobile Payments Growth
All eyes were on Apple’s announcements which, with the launch of the new iPhone and Apple Watch debuting mobile wallet capabilities, represents a big boost for the mobile payments industry. John Gessau, mobile payments solutions lead at ACI Worldwide, comments on the back of yesterday’s announcement.
“With the news of the iPhone 6 and Apple Watch debuting with mobile wallet capabilities in the marketplace, yesterday’s announcement by Apple has given the (mobile) payments industry a boost, no doubt about it. But in what direction, and what are the implications?
NFC Integration and Industry Expectations
“At long last we have near field communication (NFC) built into the hardware – an addition long speculated, and often disappointed. For years there have been two camps regarding NFC, one predicting its demise and the other its rise as a key technology in mobile payments. Thanks to the recent wave of industry support for host card emulation (HCE), and now with Apple adding NFC, this settles the debate rather convincingly. That’s not to say that NFC will dominate everything, but it certainly goes a long way in addressing the chicken and egg problem and means that industry players will have a lot more reason to support NFC payments. Together with TouchID and the Secure Element, not to mention the integration with Apple Watch, the complimenting technologies look quite promising and quite exciting.
Apple’s Collaboration with Industry Leaders
“What is far more significant is the effort Apple have expended in partnering with key industry players to pave a pathway toward success. Their approach of making the value of the wallet greater to both participants and consumers, paves the way to ensure wide acceptance, greater relevance and thus broad adoption of their wallet. This is where other players have failed, despite the inclusion of compelling technology.
Key Banking and Retail Partnerships Announced
“Their list of key banks, card associations and especially retailers is impressive. Not everyone can pull off such a level of agreements – although to be fair Apple is perhaps one of the few companies who can. But was it simply up to good negotiating skills? Did Tim Cook strike a deal with everyone as he did with U2? No. Apple’s trump card today was that they’ve decided to let the banks and the merchants own the big data. This is truly significant, since in one statement they took a massive stab at some of their biggest competition, and at the same time opened the door to everyone else. They didn’t even talk about loyalty, rewards, coupons and the like. They didn’t need to. It will now come to them from willing participants who need not feel threatened.
“We have to take our hats off to Apple, much criticized in the past regarding their cautious approach to mobile payments, who may actually have been wiser (and perhaps somewhat luckier) than we thought – it’s clear they’ve learned from the mistakes of others and have been able to take a more robust approach.
