Search
00
GBAF Logo
trophy
Top StoriesInterviewsBusinessFinanceBankingTechnologyInvestingTradingVideosAwardsMagazinesHeadlinesTrends

Subscribe to our newsletter

Get the latest news and updates from our team.

Global Banking & Finance Review®

Global Banking & Finance Review® - Subscribe to our newsletter

Company

    GBAF Logo
    • About Us
    • Advertising and Sponsorship
    • Profile & Readership
    • Contact Us
    • Latest News
    • Privacy & Cookies Policies
    • Terms of Use
    • Advertising Terms
    • Issue 81
    • Issue 80
    • Issue 79
    • Issue 78
    • Issue 77
    • Issue 76
    • Issue 75
    • Issue 74
    • Issue 73
    • Issue 72
    • Issue 71
    • Issue 70
    • View All
    • About the Awards
    • Awards Timetable
    • Awards Winners
    • Submit Nominations
    • Testimonials
    • Media Room
    • FAQ
    • Asset Management Awards
    • Brand of the Year Awards
    • Business Awards
    • Cash Management Banking Awards
    • Banking Technology Awards
    • CEO Awards
    • Customer Service Awards
    • CSR Awards
    • Deal of the Year Awards
    • Corporate Governance Awards
    • Corporate Banking Awards
    • Digital Transformation Awards
    • Fintech Awards
    • Education & Training Awards
    • ESG & Sustainability Awards
    • ESG Awards
    • Forex Banking Awards
    • Innovation Awards
    • Insurance & Takaful Awards
    • Investment Banking Awards
    • Investor Relations Awards
    • Leadership Awards
    • Islamic Banking Awards
    • Real Estate Awards
    • Project Finance Awards
    • Process & Product Awards
    • Telecommunication Awards
    • HR & Recruitment Awards
    • Trade Finance Awards
    • The Next 100 Global Awards
    • Wealth Management Awards
    • Travel Awards
    • Years of Excellence Awards
    • Publishing Principles
    • Ownership & Funding
    • Corrections Policy
    • Editorial Code of Ethics
    • Diversity & Inclusion Policy
    • Fact Checking Policy
    Original content: Global Banking and Finance Review - https://www.globalbankingandfinance.com

    A global financial intelligence and recognition platform delivering authoritative insights, data-driven analysis, and institutional benchmarking across Banking, Capital Markets, Investment, Technology, and Financial Infrastructure.

    Copyright © 2010-2026 - All Rights Reserved. | Sitemap | Tags

    Editorial & Advertiser disclosure

    Global Banking & Finance Review® is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

    1. Home
    2. >Business
    3. >Apple strikes App Store deal with small developers as it waits for ‘Fortnite’ ruling
    Business

    Apple Strikes App Store Deal With Small Developers as It Waits for ‘Fortnite’ Ruling

    Published by maria gbaf

    Posted on August 27, 2021

    3 min read

    Last updated: February 14, 2026

    Add as preferred source on Google
    This image illustrates Apple's App Store logo alongside icons of small developers, symbolizing the recent agreement to ease restrictions as the company awaits a ruling in the Fortnite antitrust case. This development is significant for the business landscape and impacts developer commission structures.
    Apple logo with App Store icons representing small developers' agreement - Global Banking & Finance Review
    Why waste money on news and opinion when you can access them for free?

    Take advantage of our newsletter subscription and stay informed on the go!

    Subscribe

    Tags:paymentsfinancial servicestechnologycustomersbusiness investment

    Apple Eases App Store Rules for Small Developers Amid Legal Battles

    By Stephen Nellis

    (Reuters) -Apple Inc on Thursday agreed to loosen App Store restrictions on small developers, striking a deal in a class-action lawsuit as the iPhone maker awaits a ruling by the same judge in a separate App Store dispute brought by the developer behind “Fortnite.”

    The deal includes changes in how all developers can communicate with customers, an issue highlighted by the judge herself in the Fortnite case.

    But Apple kept intact the vast majority of the App Store business practices that have been challenged in courts and legislatures. Instead it gave up only $100 million, a small sum for a company worth more than $2.4 trillion, and a set of email marketing restrictions that legal experts had said could be difficult to defend even under a prior U.S. Supreme Court case that allows companies to bar their business partners from steering customers toward alternative payment methods.

    A group of smaller software developers brought the lawsuit in 2019 https://www.reuters.com/article/cbusiness-us-apple-antitrust-idCAKCN1T5249-OCABS, alleging that Apple broke antitrust laws with practices such as charging commissions of up to 30%. The Cupertino, California-based company said it has reached a proposed settlement that covers U.S. developers that made $1 million a year or less under which the developers release all claims that Apple’s commissions were too high.

    Apple is waiting for a decision in the much higher-profile antitrust case filed by Fortnite creator Epic Games. The proposed settlement on Thursday will need approval from Judge Yvonne Gonzalez Rogers of the U.S. District Court for the Northern District of California, who is expected to hand down a decision in the Epic case.

    As part of the Thursday deal, Apple said it will make changes to the App Store, including extending for three years a change made last year that lowers commissions for smaller developers to 15%.

    Developers have long been able to take other forms of payment outside of their apps to avoid commissions to Apple, and some, like Netflix Inc eschew Apple’s in-app payment system.

    But Apple maintains strict rules against developers using contact information gleaned from customers who sign up via the App Store to later tell those customers about alternative payment methods, which are often priced lower because they do not require fees to Apple.

    Smaller developers without Netflix’s name recognition have long objected that Apple’s restrictions prevented them from establishing direct billing relationships with customers.

    During the Epic-Apple trial in May, Gonzalez Rogers had criticized https://www.reuters.com/technology/epic-v-apples-closing-judge-probes-implications-upending-apples-app-store-2021-05-24 Apple’s rules, even though Epic had not made them a centerpiece of its case.

    “Apple’s hiding of that information in a way that is not directly reflected to the consumer seems to be anticompetitive,” she said.

    Apple said the changes will apply to all developers globally, not just the class of smaller developers in the United States covered directly by the settlement. The company will also create a $100 million assistance fund for small developers.

    Steve Berman, managing partner of Hagens Berman, which represented the developers in the case, said the settlement would bring “meaningful improvements.”

    (Reporting by Aishwarya Nair and Kanishka Singh in Bengaluru and Stephen Nellis in San Francisco; Editing by Shri Navaratnam and Leslie Adler)

    Frequently Asked Questions about Apple strikes App Store deal with small developers as it waits for ‘Fortnite’ ruling

    1What changes did Apple agree to for small developers?

    Apple agreed to loosen App Store restrictions, allowing small developers to communicate better with customers and extending a lower commission rate of 15% for three years.

    2What is the significance of the ongoing Epic Games case?

    The Epic Games case is a high-profile antitrust lawsuit against Apple, and the outcome could have significant implications for Apple's App Store practices.

    3How much is Apple paying in the settlement?

    Apple is giving up $100 million as part of the settlement, which is considered a small amount for a company of its size.

    4What restrictions does Apple maintain for developers?

    Apple continues to enforce strict rules that prevent developers from using customer contact information obtained through the App Store to promote alternative payment methods.

    5Who represented the smaller developers in the lawsuit?

    The smaller developers were represented by Steve Berman, managing partner of Hagens Berman, who stated that the settlement would bring meaningful improvements.

    More from Business

    Explore more articles in the Business category

    Image for Submit Your Entry for Years of Excellence Awards 2026
    Submit Your Entry for Years of Excellence Awards 2026
    Image for Nominations Open for Travel & Hospitality Awards 2026
    Nominations Open for Travel & Hospitality Awards 2026
    Image for Submit Your Entry Today for Telecom Awards 2026
    Submit Your Entry Today for Telecom Awards 2026
    Image for Submit Your Entries for The Next 100 Global Awards 2026
    Submit Your Entries for the Next 100 Global Awards 2026
    Image for Submit Your Entry: Public Sector & Governance Excellence Awards 2026
    Submit Your Entry: Public Sector & Governance Excellence Awards 2026
    Image for Nominations Invited for Real Estate Development Awards 2026
    Nominations Invited for Real Estate Development Awards 2026
    Image for Submit Your Entry: Process & Product Awards 2026
    Submit Your Entry: Process & Product Awards 2026
    Image for Call for Entries: HR & Recruitment Awards 2026
    Call for Entries: HR & Recruitment Awards 2026
    Image for Submit Your Nominations Today for Education & Training Awards 2026
    Submit Your Nominations Today for Education & Training Awards 2026
    Image for Join the Corporate Governance Awards 2026: Showcase Your Organisation’s Leadership
    Join the Corporate Governance Awards 2026: Showcase Your Organisation’s Leadership
    Image for Submit Your Entry Today for Business Awards 2026
    Submit Your Entry Today for Business Awards 2026
    Image for Decentralized Masters’ ‘family culture’ building trust instead of hierarchy
    Decentralized Masters’ ‘family Culture’ Building Trust Instead of Hierarchy
    View All Business Posts
    Previous Business PostChina Criticises U.S. ‘scapegoating’ Over Covid Origin Report
    Next Business PostGerman Publisher Axel Springer to Acquire U.S. News Website Politico for Over $1 Billion