Finance
Apple to Hold Annual Developers Conference From June 8
Published by Global Banking & Finance Review®
Posted on March 23, 2026
2 min readLast updated: March 23, 2026
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Apple will host its annual Worldwide Developers Conference (WWDC) online from June 8–12, with developers and students invited to Apple Park for the June 8 opening keynote. The company is also planning to introduce ads in Maps this summer as it seeks to further boost its record‐breaking Services reve
Apple to hold annual developers conference from June 8
Key Announcements and Developments at WWDC 2024
Event Overview and Schedule
March 23 (Reuters) - Apple said on Monday it would host its annual Worldwide Developers Conference (WWDC) online from June 8 to 12, showcasing updates across its platform, including AI advancements and new software and developer tools.
Developers and students will be invited to attend in person at Apple Park on the opening day, the iPhone maker said in a statement.
Apple’s Progress and Challenges in Artificial Intelligence
Setbacks in AI Initiatives
Apple has faced a series of setbacks in the artificial intelligence race, with voice assistant Siri's upgrade getting delayed, top-level executive changes and a lukewarm debut for the initial rollout of its generative AI tools.
Focus of Previous Developer Conferences
The presentations at Apple's last developers conference focused more on incremental developments, including live translations for phone calls, which improve everyday life rather than the sweeping ambitions for AI that its rivals are marketing.
Conservative AI Promises
Apple kept conservative AI promises to consumers, saying the technology could help with tasks such as finding where to buy a jacket similar to one they have seen online.
Expansion of Apple’s Services and Advertising
Advertising in Apple Maps
Separately, Bloomberg News reported on Monday that Apple is preparing to introduce advertising in its Maps app as part of a wider push to grow its services revenue.
An announcement could come as early as this month, the report said, citing people with knowledge of the matter. Retailers and brands would be able to bid for ad slots against search queries, similar to how advertising works in Google Maps.
Apple intends to launch ads inside Maps as early as this summer, with the rollout spanning the iPhone, other devices and web platforms, the report added.
The company did not immediately respond to a Reuters request for comment.
Growth in Services Revenue
Revenue from Apple's services segment, which includes Apple Music, iCloud and other software, climbed to a record $30.01 billion in the first quarter, broadly in line with analysts' expectations.
(Reporting by Juby Babu in Mexico City; Editing by Shilpi Majumdar and Alan Barona)
Key Takeaways
- •WWDC 2026 will run June 8–12; the opening keynote on June 8 will include in‑person attendance at Apple Park
- •Apple plans to introduce search‑style advertising in Maps this summer—businesses can bid to appear in search results, similar to Google Maps
- •Apple Services segment remains a powerhouse, recently recording approximately $30 billion revenue in a quarter, with advertising, cloud and other services hitting new highs
Frequently Asked Questions about Apple to hold annual developers conference from June 8
1When will Apple's 2024 Worldwide Developers Conference be held?
Apple's annual WWDC event will take place online from June 8 to 12, 2024.
2What new features are expected at WWDC 2024?
WWDC 2024 will showcase AI advancements, new software, and developer tools across Apple's platforms.
3Is Apple introducing ads in its Maps app?
Yes, Apple plans to launch advertising in its Maps app as early as this summer, allowing brands to bid for ad slots.
4What was Apple’s services revenue in the latest quarter?
Apple's services segment revenue reached a record $30.01 billion in the first quarter.
5Will the WWDC have any in-person events?
Developers and students are invited to attend WWDC in person at Apple Park for the opening day.
