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    Home > Finance > Apple acquires Israeli audio AI startup Q.ai
    Finance

    Apple acquires Israeli audio AI startup Q.ai

    Published by Global Banking & Finance Review®

    Posted on January 29, 2026

    2 min read

    Last updated: January 29, 2026

    Apple acquires Israeli audio AI startup Q.ai - Finance news and analysis from Global Banking & Finance Review
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    Tags:innovationtechnologyArtificial Intelligence

    Quick Summary

    Apple acquires Q.ai, an Israeli audio AI startup, to enhance its AI capabilities. The acquisition includes Q.ai's founding team joining Apple.

    Table of Contents

    • Apple's Strategic Acquisition of Q.ai
    • Background on Q.ai
    • Potential Applications of Q.ai's Technology
    • Impact on Apple's Product Line

    Apple Acquires Israeli AI Startup Q.ai to Enhance Audio Technology

    Apple's Strategic Acquisition of Q.ai

    By Stephen Nellis

    Background on Q.ai

    SAN FRANCISCO, Jan 29 (Reuters) - Apple on Thursday said it has acquired Q.ai, an Israeli startup working on artificial intelligence technology for audio.

    Potential Applications of Q.ai's Technology

    Apple did not disclose terms of the deal for Q.ai, which was backed by venture capital firms Matter Venture Partners, Kleiner Perkins, Spark Capital, Exor and GV, formerly known as Google Ventures. The Financial Times reported it was worth nearly $2 billion, a figure Reuters could independently verify.

    Impact on Apple's Product Line

    Apple did not say how it will use Q.ai's technology but said the startup has worked on new applications of machine learning to help devices understand whispered speech and to enhance audio in challenging environments.

    Q.ai last year filed a patent application to use "facial skin micromovements" to detect words mouthed or spoken, identify a person and assess their emotions, heart rate, respiration rate and other indicators.

    Q.ai's 100 employees, including CEO Aviad Maizels and co-founders Yonatan Wexler and Avi Barliya, will join Apple, the companies said.

    Maizels founded three-dimensional sensing firm PrimeSense and sold it to Apple in 2013. The PrimeSense deal eventually helped Apple move away from fingerprint sensors on its iPhones and toward facial recognition technology.

    In a statement, Maizels said, "Joining Apple opens extraordinary possibilities for pushing boundaries and realizing the full potential of what we’ve created, and we’re thrilled to bring these experiences to people everywhere.”

    Apple has been putting new AI features into its AirPods earbuds, last year introducing technology that allows them to translate speech between languages.

    Q.ai "is a remarkable company that is pioneering new and creative ways to use imaging and machine learning," Johny Srouji, Apple’s senior vice president of hardware technologies, said in a statement. "We’re thrilled to acquire the company, with Aviad at the helm, and are even more excited for what’s to come.”

    (Reporting by Stephen Nellis in San Francisco; Editing by Daniel Wallis and Cynthia Osterman)

    Key Takeaways

    • •Apple acquires Israeli startup Q.ai to boost AI capabilities.
    • •Q.ai specializes in audio AI and machine learning applications.
    • •The acquisition includes Q.ai's founding team joining Apple.
    • •Apple aims to enhance device audio performance with AI.
    • •The deal reflects Apple's ongoing investment in AI technology.

    Frequently Asked Questions about Apple acquires Israeli audio AI startup Q.ai

    1What is artificial intelligence?

    Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. These processes include learning, reasoning, and self-correction.

    2What is facial recognition technology?

    Facial recognition technology is a biometric software application capable of identifying or verifying a person from a digital image or video frame by comparing facial features.

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