Anti-counterfeit pharmaceutical packaging is an approach of preventing false presentation of pharmaceutical drugs in terms of label and its identity. Anti-counterfeit pharmaceutical packaging helps in maintaining the identity of the original product throughout the supply chain process. Anti-counterfeit packaging assures that the packaging code applied by original manufacturer is not changed and the pharmaceutical product is not counterfeiting.
The growth of the anti-counterfeit pharmaceutical packaging can be attributed to the rising need for safe pharmaceutical drug packaging owing to growing number of counterfeit products, which can affect both the reputation of pharma companies as well as the health of the patients. According to the World Health Organization, 1 in 10 medical products in developing countries is falsified or substandard. The personal and public health tolls are huge, as is the economic burden – up to $200 billion annually.
Top Key Players in Anti-counterfeit Pharmaceutical Packaging market: 3M Track and Trace Solutions, Avery Dennison Corporation, Alien Technology, Authentix, Inc., CFC International, Inc., Digimarc Corporation, Impinj, Inc., Sicpa Holding, ATL Security Label Systems, and Applied DNA Sciences.
Regional Analysis For Anti-counterfeit Pharmaceutical Packaging Market:
Besides segmental breakdown, the report is highly structured into region wise study. The regional analysis comprehensively done by the researchers highlights key regions and their dominating countries accounting for substantial revenue share in the Anti-counterfeit Pharmaceutical Packaging market. The study helps understanding how the market will fare in the respective region, while also mentioning the emerging regions growing with a significant CAGR. The following are the regions covered in this report.
The implementation of anti-counterfeiting technology is expensive, due to which the small manufacturers ignore the safety of the drug. This is expected to hamper the market growth of the anti-counterfeit pharmaceutical packaging.
The increase in number of instances where the patients do not consult doctor before purchase of medicines is directly promoting counterfeit drugs. According to the American Society for Microbiology, five percent of adults from a cohort of 400 people reported using antibiotics without a prescription during the previous 12 months. This is likely to adversely impact the market growth.
Market Trends/Key Takeaways
The market is expected to gain traction over the forecast period owing to the increase in implementation of electronic track and trace system over the supply chain. The pharmaceuticals are being tracked from the supply of the drug from manufacturer to end-user, which verifies the authenticity of the drug at every stage of the supply chain.
Growing implementation of covert & overt features that offer authenticated packaging by using advanced technology such as visual representation and other sophisticated devices which is difficult to copy without a particular detection device. This technology offers a high level of safety and security to the product such as security at tear tape and design tape. Therefore, the growing adoption of such covert & overt technology is expected to offer new growth opportunities to the market.
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