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    1. Home
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    3. >Analysis-Unilever and McCormick investors find $65 billion food deal hard to swallow
    Finance

    Analysis-Unilever and McCormick Investors Find $65 Billion Food Deal Hard to Swallow

    Published by Global Banking & Finance Review®

    Posted on March 31, 2026

    4 min read

    Last updated: March 31, 2026

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    Tags:FinanceMarketsMergers & Acquisitions

    Quick Summary

    Investors reacted negatively to the proposed $65 billion Unilever–McCormick food tie-up, citing its complex Reverse Morris Trust structure, delayed closing till mid‑2027, integration risks, and potential antitrust hurdles—driving shares sharply lower on deal news.

    Unilever and McCormick Merger Faces Investor Backlash and Antitrust Scrutiny

    Investor Concerns and Market Reaction

    By Yadarisa Shabong, Jody Godoy and Richa Naidu

    Immediate Market Impact

    BENGALURU/NEW YORK/LONDON, March 31 (Reuters) - Unilever and McCormick shareholders found the reality of their planned $65 billion food deal hard to digest on Tuesday, perturbed by the transaction's structure, its long timeline to closing and the potential for antitrust scrutiny.

    Shares in Unilever, owner of Hellmann's mayonnaise to Knorr stock cubes, fell by 7% after the deal was announced, wiping $7 billion from its market value while McCormick, owner of Cholula hot sauce, also took a hit as its shares slid by about 5%.

    Analyst Perspectives

    "The market, so far, has not reacted well to the news," said Chris Beckett, consumer staples analyst at Quilter Cheviot, a Unilever investor. He pointed to regulatory uncertainty and the challenge of integrating a sprawling new food business.

    The deal, which is also not expected to complete until mid-2027, will be structured as a so-called Reverse Morris Trust (RMT), which offers tax benefits. Unilever will spin off its food division and then merge this with McCormick.

    Unilever and its shareholders will end up with a 65% stake in the fully diluted combined company's outstanding equity.

    "Unilever shareholders will still own a large chunk of the newly combined food company," Beckett said. "That large ownership block will be an overhang for a time to come."

    Analysts at RBC Capital Markets, meanwhile, said the proposed structure was "hardly a clean exit" given that Unilever shareholders would still own 55.1% of the combined business. Unilever itself would hold onto a further 9.9% stake.

    "We aren't overly impressed by what we can see," they said.

    Long-Term Strategic Implications

    Investor Sentiment and Industry Trends

    'WE TAKE A LONG-TERM VIEW'

    Investors have for years pushed Unilever to sell its food business, with the sector under pressure as health-conscious shoppers move away from packaged food to fresh groceries.

    The rise of GLP-1 weight-loss drugs has further eroded demand and investors' faith in packaged food, especially with stiff competition from cheaper private label brands.

    Executive Responses

    McCormick CEO Brendan Foley was bullish when asked about the stock market reception to the deal.

    "I'm not looking at the share price on a daily basis, we take a long-term view," he told journalists on a call.

    The consumer sector has already been suffering from the month-old Iran war as freight and energy costs have risen, which also pushes up inflation for consumers and dampens demand.

    Foley told analysts that McCormick remained confident in the deal's long-term fundamentals, despite geopolitical tensions and near-term pressure on consumer goods companies.

    Supportive and Cautious Investors

    Some long-term Unilever investors were more supportive.

    Aviva Investors' Harsharan Mann said the deal aligned with Unilever's aim to become more focused on beauty, while W1M portfolio manager Tineke Frikkee said the strategic direction was logical, but cautioned it could reduce economies of scale.

    BNP Paribas Equity Research senior analyst Max Gumport said the drop in McCormick's share price was primarily down to investor concerns and the negative market response to the unusually large number of deals announced of late.

    "While McCormick has a strong track record as an acquiror, large-scale M&A has rarely worked in the broader consumer packaged goods space," Gumport said.

    Regulatory and Antitrust Considerations

    FTC Review Process

    ANTITRUST SCRUTINY?

    Under U.S. law, the Federal Trade Commission (FTC) has 30 days from when a merger is reported to the agency to determine whether to issue a second request for information, which can expand deal timeframes while companies comply.

    Last year, several food transactions closed without FTC challenges, including candy-bar giant Mars' acquisition of Cheez-It maker Kellanova, and cereal manufacturer WK Kellogg's acquisition by the owner of Ferrero Rocher.

    Expert Opinions on Antitrust Risk

    Bill Kovacic, a former FTC chair, said the Unilever and McCormick deal would likely receive a close look by the FTC, because the agency is focused on mergers in industries that affect prices for U.S. consumers.

    "Firms today know that if you fall within the defined set of industries of interest you are going to be examined more carefully than perhaps the others would be," he said.

    "They ought to be able to come to a fairly quick decision about whether they need to look further," he added of the deal.

    (Reporting by Richa Naidu in London, Yadarisa Shabong in Bengaluru and Jody Godoy in New York; Editing by Adam Jourdan and Alexander Smith)

    References

    • Spice maker McCormick to combine with Hellmann's maker Unilever in latest food industry shakeup
    • Unilever fusiona su negocio alimentario con el grupo estadounidense McCormick
    • Unilever's Strategic Shift to Beauty and Wellbeing: Is the Food Sale Already Priced In?

    Table of Contents

    • Investor Concerns and Market Reaction

    Key Takeaways

    • •Unilever shares dropped ~7% and McCormick ~5% on announcement day amid investor skepticism over deal structure and timeline (apnews.com).
    • •The deal uses a Reverse Morris Trust spin‑off, letting Unilever shareholders retain 65% of the combined firm for tax efficiencies—but this ownership overhang raised investor concerns (cincodias.elpais.com).

    Frequently Asked Questions about Analysis-Unilever and McCormick investors find $65 billion food deal hard to swallow

    1Why did Unilever and McCormick shares fall after the merger announcement?

    Shares dropped due to concerns about the deal's structure, long timeline, integration challenges, and potential regulatory scrutiny.

    2How is the Unilever and McCormick deal structured?

    The deal uses a Reverse Morris Trust, allowing Unilever to spin off its food division and merge it with McCormick, with tax benefits.

  • Immediate Market Impact
  • Analyst Perspectives
  • Long-Term Strategic Implications
  • Investor Sentiment and Industry Trends
  • Executive Responses
  • Supportive and Cautious Investors
  • Regulatory and Antitrust Considerations
  • FTC Review Process
  • Expert Opinions on Antitrust Risk
  • •Market unease stems from integration complexity, regulatory scrutiny, and uncertainty around value capture—despite arguments that the move aligns with Unilever’s pivot to beauty and McCormick’s growth strategy (ainvest.com).
  • 3What are the main investor concerns about the $65B food deal?

    Investors are worried about regulatory uncertainty, integration risks, the deal’s structure, and a lengthy closing period.

    4Will the Unilever and McCormick deal face antitrust scrutiny?

    Yes, the deal is likely to be closely examined by the FTC due to potential impacts on prices for U.S. consumers.

    5What is the long-term outlook for the combined Unilever and McCormick food business?

    Some investors support the deal for strategic focus, but there are concerns it could reduce economies of scale amid sector pressures.

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