Business
Amplifon Trims Margin Forecast but Rules Out Competition Risk From Apple Earbuds
Published by Uma Rajagopal
Posted on October 31, 2024
2 min readLast updated: January 29, 2026
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By Alberto Chiumento
(Reuters) -Italian hearing aid company Amplifon again trimmed its annual margin guidance on Wednesday, hit by higher marketing costs in Europe in the third quarter, but ruled out competition risks from new players such as Apple.
Tech-driven competition in the hearing aid sector is intensifying after Switzerland’s Sonova launched a first-in-market hearing device utilising real-time AI, and Apple received U.S. approval for software that it said could transform its headphones into a personalized hearing aid.
I do not expect any meaningful impact on our industry from new functionality of Apple earbuds,” Enrico Vita told analysts in a conference call, adding Apple aims to serve customers with only mild hearing difficulties.
The company now expects its recurring core profit margin to be broadly in line with 2023, when it posted a margin of 24%. Its initial margin forecast for 2024 was around 24.6%, which it trimmed to 24.3% in July.
“It translates into no margin expansion year-on-year,” Jefferies analysts said in a note.
Amplifon’s third-quarter core profit margin was 20.3% of revenue, down 40 basis points from last year due to lower operating leverage and higher marketing investments to overcome market softness in the Europe, Middle East and Africa region.
Despite the lower margin guidance, Vita said the company is poised to again outperform the market, which he expects to grow organically by 3% compared to last year.
“This is a significant achievement as we are more skewed to the European region, which was the market most affected by lower growth,” Vita said, adding the contribution from acquisitions will boost revenue by 3% by year-end.
Revenue grew 8% at constant exchange rates in the third quarter to 567.6 million euros ($613.8 million), driven by a 15.3% rise in the Americas, Amplifon’s second biggest market that generates about 22% of its total sales.
Its biggest market, EMEA, saw slower 3.8% revenue growth due to a “still soft European market“, Amplifon said.
However, recurring net profit slumped 25.5% to 17.5 million euros due to increased financial expenses and higher depreciation and amortization following acquisitions.
Shares in Amplifon were down 3.0% at 1550 GMT, little changed from before the report was published.
The Milan-based company confirmed its full-year revenue guidance for high single-digit percentage growth at constant exchange rates.
($1 = 0.9248 euros)
(Reporting by Alberto Chiumento in Gdansk; editing by Milla Nissi and Jan Harvey)
Frequently Asked Questions about Amplifon trims margin forecast but rules out competition risk from Apple earbuds
1What is a profit margin?
Profit margin is a financial metric that shows the percentage of revenue that exceeds the costs of goods sold. It indicates how efficiently a company is managing its expenses relative to its sales.
2What is recurring net profit?
Recurring net profit refers to the consistent profit generated by a company from its regular business operations, excluding any one-time gains or losses, providing a clearer picture of ongoing profitability.
3What is market growth?
Market growth refers to the increase in demand for a product or service within a specific market, often measured by revenue or sales volume over a given period.
