Amazon to invest $1.6 billion in Dutch operation
Published by Global Banking & Finance Review®
Posted on October 27, 2025
1 min readLast updated: January 21, 2026
Published by Global Banking & Finance Review®
Posted on October 27, 2025
1 min readLast updated: January 21, 2026
Amazon will invest $1.6 billion in the Netherlands over three years, focusing on AI development and improving services. This marks its largest investment in the euro zone's fifth-largest economy.
AMSTERDAM (Reuters) -Amazon plans to invest 1.4 billion euros ($1.63 billion) in the Netherlands over the next three years, the company said on Monday.
The investment is its largest in the euro zone's fifth biggest economy since it launched its activities there in 2020, the company said.
Amazon has around 1,000 employees in the Netherlands, where its online sales trail those of market leader Bol.com, a subsidiary of retail firm Ahold Delhaize.
"The Netherlands is an important growth market for us," Amazon's head for Belgium and the Netherlands Eva Faict said.
"These investments will allow us to better serve our customers and improve our services."
In an interview with Dutch financial daily FD published on Monday, Faict said the investments were partly aimed at the development of artificial intelligence for entrepreneurs who sell their products on Amazon's platform.
Earlier this month, she announced a $1.16 billion investment in Amazon's Belgian operations.
($1 = 0.8575 euros)
(Reporting by Bart Meijer; Editing by Sonia Cheema and Joe Bavier)
Investment refers to the allocation of resources, usually money, in order to generate income or profit. It can involve purchasing assets like stocks, bonds, or real estate with the expectation of future returns.
Artificial intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems. It includes learning, reasoning, and self-correction, and is increasingly used in various sectors, including finance.
A subsidiary is a company that is completely or partly owned by another company, known as the parent company. Subsidiaries operate independently but are controlled by the parent company.
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