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    Home > Business > Amazon, IKEA join other ocean cargo shippers to boost demand for new green fuels
    Business

    Amazon, IKEA join other ocean cargo shippers to boost demand for new green fuels

    Published by Jessica Weisman-Pitts

    Posted on November 13, 2024

    2 min read

    Last updated: January 28, 2026

    An image depicting shipping containers on a vessel highlights the maritime industry's shift towards e-fuels. This visual represents the collaboration of companies like Amazon and IKEA aiming for net-zero emissions in ocean shipping by 2050.
    Shipping containers on a vessel, symbolizing e-fuel transition in maritime trade - Global Banking & Finance Review
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    Tags:sustainabilityTransportation SectorClimate Changeinnovationfinancial community

    By Lisa Baertlein

    (Reuters) – Amazon.com and IKEA, in alliance with about three dozen other companies that depend on ocean freight, will invite shipping firms for the first time to bid on a contract in January to move their cargo on vessels powered by near-zero emissions e-fuels like e-methanol.

    The group known as the Zero Emissions Maritime Buyers Alliance wants to use the combined clout of its members, who have their own climate goals to meet, to create demand for e-fuels made with renewable electricity and carbon dioxide. Those fuels are in very short supply.

    The alliance wants to accelerate the ocean shipping industry’s move toward net-zero greenhouse gas (GHG) emissions by 2050, even as U.S. President-elect Donald Trump is expected to pull out of international commitments to combat global warming.

    The world’s fleet moves more than 80% of global trade and contributes about 3% of the world’s GHG emissions. E-fuels are vital to fully decarbonizing ocean shipping because they have long-term potential to compete against fossil fuels on cost and supply, the alliance said.

    “This is how you get on path and on track to being net-zero,” said alliance member Carl Berger, who leads sustainability and export operations for Amazon Global Logistics.

    The group’s three- to five-year contracts for e-fuel transport are expected to begin in 2027.

    The cargo moved under the contract is estimated to be equivalent to at least 1.4 million 20-foot containers transported from Shanghai to Los Angeles. That would enable members to abate some 470,000 metric tonnes of GHG emissions that warm the planet and harm human health, the group said.

    Carriers such as Maersk, Evergreen and Ocean Network Express (ONE) have ordered ships that can operate on e-methanol and are working to secure supplies of that fuel.

    While alliance members hope their collective action will lower the cost of e-fuels, they expect to pay an undisclosed premium to help offset the higher cost versus fossil fuel.

    “Once that market gets going we’ll start to see those costs come down,” alliance CEO Ingrid Irigoyen said of e-fuel.

    (Reporting by Lisa Baertlein in Los Angeles; Editing by Richard Chang)

    Frequently Asked Questions about Amazon, IKEA join other ocean cargo shippers to boost demand for new green fuels

    1What is e-fuel?

    E-fuel, or electro-fuel, is a synthetic fuel produced using renewable electricity and carbon dioxide. It aims to provide a near-zero emissions alternative for powering various forms of transportation, including ocean freight.

    2What is the Zero Emissions Maritime Buyers Alliance?

    The Zero Emissions Maritime Buyers Alliance is a coalition of companies, including Amazon and IKEA, that aims to accelerate the adoption of e-fuels in ocean shipping to achieve net-zero greenhouse gas emissions by 2050.

    3What are greenhouse gas emissions?

    Greenhouse gas emissions refer to gases that trap heat in the atmosphere, contributing to global warming. Major sources include transportation, industry, and energy production.

    4What is ocean freight?

    Ocean freight is the transportation of goods by ship across oceans and seas. It is a crucial component of global trade, accounting for over 80% of international goods transport.

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