Published by Global Banking & Finance Review®
Posted on November 7, 2025
1 min readLast updated: January 21, 2026
Add as preferred source on GoogleAmadeus CEO sees AI platforms as opportunities, aiming to be a key provider. The company reports strong profits and focuses on real-time pricing.
By Javi West Larrañaga and Gemma Guasch
(Reuters) -Spanish travel technology company Amadeus is "extremely well positioned" to deal with possible expansion into its industry by large-language-models and AI platforms like ChatGPT, the company's chief executive said on Friday.
According to Luis Maroto, Amadeus' objective is to be the key technology provider for AI platforms, supplying them with real-time pricing, among other services.
"As we have done at times of other technology changes, we aim to be playing that role in the middle," Maroto said on a call with analysts, adding that he does not believe the goal of AI platforms is to become merchants and content aggregators.
Dealing with the complexity of servicing and pricing is "not an easy task", he said.
The operator of the world's largest travel booking system reported better-than-expected third-quarter profit earlier on Friday, driven by strong performances across its divisions and an uptick in bookings.
(Reporting by Javi West Larrañaga and Gemma Guasch, editing by Matt Scuffham)
Artificial intelligence (AI) refers to the simulation of human intelligence in machines programmed to think and learn. AI can perform tasks such as problem-solving, understanding language, and recognizing patterns.
Real-time pricing is a strategy where prices are adjusted dynamically based on current market demand and supply conditions. This allows businesses to optimize pricing and respond quickly to market changes.
A technology provider is a company that supplies technology solutions, products, or services to other businesses. They may offer software, hardware, or IT services to enhance operational efficiency.
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