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AllSpark, a revolutionary new blockchain ecology for content creators, advertisers and social media users, released its white paper.



AllSpark, a revolutionary new blockchain ecology for content creators, advertisers and social media users, released its white paper.

AllSpark launches a brand-new ecology designed to merge the worlds of content creation, digital media and marketing using blockchain technology.

“Blockchain created a new era where you can accomplish incredible things with your ideas,” AllSpark co-founder Yuan Jing said. “The idea of AllSpark is to gather all of humanity’s creativity in a place where it can be shared to generate value. We want to make everybody’s social network produce value while simultaneously minimizing the cost of all advertisers around the world.”

With the advent of blockchain technology comes the opportunity to create lasting solutions to problems once thought unsolvable. If blockchain is to fix the problems plaguing content creators, sharers and advertisers, it will be a solution that can successfully enclose all three into one single, reciprocal ecosystem.

Using blockchain to bring in a new era of connectivity

With the rapid development of Internet technology, the media sector has long since moved from linear to multi-dimensional, network-based communication systems. But despite these leaps, most content creators and communicators in the age of social media cannot obtain deserving benefits. All the while, the cost of advertiser marketing is getting higher and higher.

These woes are solved on AllSpark’s distributed platform because content creators, content communicators, and content consumers can freely complete content matching transactions by freely setting up different transaction mechanisms. Ultimately, the free market mechanism determines the value of the content, so that content creators and communicators receive economic returns.

AllSpark Chain is a non-profit industry chain. The in-depth customization based on Wanchain’s code will draw on the transaction privacy protection and Ethereum smart contract features already implemented by Wanchain. At the same time, it utilizes an improved DPOS principle to carry out certain transformations.

Regarding storing various content, AllSpark introduces an IPFS distributed storage contract. Users will feel comfortable storing their content on local servers, cloud servers, or third-party DApp servers because of a decentralized storage mechanism that will protect the copyrights of content creators. In addition, smart contracts, similar to Ethereum/Wanchain, can support content creators, distribution channels, advisors, or content consumers to handle confirmation of interest and forced distribution on the AllSpark chain, thus protecting the interests of all parties involved.

The Foundation of the AllSpark chain will initially create a series of general smart contract templates for user convenience. As the AllSpark ecosystem develops, professional DApps will provide related templates from which they can profit, thus creating an environment where the utility and complexity of smart contracts will steadily increase. Also, more DApp technique providers will emerge to present whole new methods of transforming traditional Apps into DApps on the AllSpark Chain.

In addition, the AI provided at the initial stage will be used to monitor all incoming content. That way, the AllSpark platform is in full compliance with laws related to reviewing and controlling open content in various countries. The evaluation mechanism of AllSpark is also an integral part of the chain’s design. It’s possible to evaluate original content through the positive incentive mechanism of rewards, which helps the sharer and consumer to better identify top-notch content and thus decide on a proper reward.

By employing blockchain to build a distributed platform for content creation, AllSpark solves the problems facing content creators and distributors that were previously unsolvable. On the AllSpark platform, content creators, distributors, and consumers can participate in a revolutionary economy of pure content trading wherein various mechanisms of their choice are established. Thereafter, the free market will determine the content’s value and related creators and distributors can see proportionate returns.

The AllSpark Token

The AllSpark Token (ASK) plays multiple roles in the AllSpark platform:

The first is the original “fuel” of AllSpark’s public chain, providing package incentives and fueling smart contract consumption; it is an essential Utility Token.
ASK is also a countermeasure for all parties in the chain to confirm and allocate equity. The value of ASK is used to measure the distribution of rights and interests of all parties.
In addition, ASK is the most convenient tool for transnational collaboration and sharing of benefits. At present, cross-border cooperation and settlement is a huge issue under traditional conditions. With ASK, the difficulties in cross-border settlement can be solved smoothly.
Finally, ASK is an essential driving force for ecological incentives; for content uploads, rewards for excellent evaluations, and completion of collaborative tasks.
Fully empowering individual creativity and communication

If the Internet is what shapes self-media, then it will be the bottom-layer technology of blockchain that provides a platform where everyone can realize their full potential. The operating principle of AllSpark is to enable the supply-and-demand relationship between content and information to form a stable connection with value, ensuring the safety and validity of all steps along the blockchain. This leads to the protection of creator copyrights and creates value in information transformation. Through AllSpark, top-level creators will earn a higher income and are further incentivized to create better content.

AllSpark doesn’t only focus on content creation and distribution; it can also transform conventional production relations and production patterns throughout many industries. In other words, AllSpark can also be applied in all industries by matching incongruent demands.

Smart and effective use of advertisers’ money

The traditionally trustless relationship between advertisers and publishers presents a perfect opportunity for blockchain to intervene. Monitoring ROI will be fully transparent, so measuring the successes and failures of a campaign will be much simpler. The entire process from autonomous authoring (UGC) to individual distribution (self-sharing) to C-side acceptance of information payment is monitored by the blockchain system. In conjunction with confirmation, smart control protection is provided for commercial transformation of advertiser content.

Regarding DApps

DApps are an important part of the AllSpark ecosystem. In the early stage of network development, AllSpark will provide a universal DApp that supports standard functions, including wallet functions, content upload functions, content evaluation functions, transaction settlement, and data query functions. With the development of the ecology, AllSpark encourages and invites more ecological stakeholders to provide users with more personalized DApps.

DApps will include those designed for vertical content, such as music, advertising cash-outs, and those used to match content creators, communicators and advertisers. Other DApps, such as those providing copyright transactions, content search, data analysis, social networking, etc., will also emerge and find their place in the AllSpark ecosystem.

An elite team integrates global media resources

AllSpark’s core team has rich experience in global digital media operations. The project development company has 11 years of experience as a digital media agency and is an overseas agent for Baidu, Tencent, Google, and Facebook in China.

Since 2015, the companies controlled by the AllSpark team have started their own media operations and advertising business in cooperation with more than 90,000 self- media. Since 2017, the team has provided content for the largest news apps in China, including Tencent News (240 million MAU) and Baidu (420 million MAU). It provides an average of 7,000 pieces of content each day on various platforms. The various original content creators amass a team of 5,000 individuals and teams.

AllSpark also has an elite team of experts and consultants, including former Twitter Greater China Managing Director, Microsoft Greater China Vice President, current Citrix Global Vice President Kathy Chen, current Vice President of iQiyi , Xiao Chen, plus more than ten relevant industry elites.

Based on the extensive industry experience accumulated over many years, the founding team recognizes the rigorous demands and pain points of the digital communication industry. AllSpark can solve the many problems in each sector of this industry by integrating resources from all concerned parties, thus realizing the ambitious plans of the first AllSpark batch.

Due to its exceptional advantages, AllSpark has obtained the favor of many cornerstone investors including WANFund (a Wanchain investment fund), Leading Capital and Lianmeng Investment Group.

In short, AllSpark can enable all creativity and distribution to produce value and be shared by all human beings.

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Seven lessons from 2020



Seven lessons from 2020 1

Rebeca Ehrnrooth, Equilibrium Capital and CEMS Alumni Association President


Attending a New Year’s luncheon on 31 December 2019, we played a game that involved predicting the world in 2020. Some of the questions included: would Uber become profitable? Would the three-decade bond rally finally come to an end? Would the US hit a recession?

Unlike any of our predictions based on a traditional approach to business and predicting, we now know that 2020 became the year where business, professional and personal plans were turned upside down, reshaped and put-on hold. The proverbial black swan had arrived.

As revealed in a new CEMS Guide to Leadership in a Post-COVID-19 World, to which I contributed, the COVID-19 pandemic has exposed deficiencies in the 20th Century vision of leadership, giving a rare opportunity to question the status quo.

So, what are the main lessons from 2020?

  1. Humans are enormously adaptive.  This is not an extinction scenario. The world is getting used to dealing with global human disaster which may become a recurring event. Life continues guided by new parameters.

  1. No sector or country is immune to rapid change. Just as the leveraged finance and equity markets ground to a halt during the Global Financial Crisis, we have seen a disruption in the financial markets (including M&A) in 2020, including a significant redistribution of wealth between sectors; think tech vs airlines and the hospitality industry. When a market is disrupted it has secondary and tertiary effects such as less work for accountants, lawyers, financiers etc.


  1. Location is not as important anymore. The belief that finance staff need to be based in one of the financial capitals to be effective has been forever altered. Pursuing a career in finance from anywhere is becoming possible. However, it’s likely that over time, financial controls and human interaction will move the work model back towards the traditional office approach, as work is a critical sanctuary for people. While working from home may allow more time for family, chores and sports, it is mainly effective for people who already have their internal and external networks. For junior employees it presents a notable challenge as they may be forced to spend their formative years without a chance to really build their networks.


  1. Change is likely to be lasting. The opportunity for alternative finance and tech focused providers is enormous and 2020 will accelerate this shift. For example, many retail banks are providing rather poor customer service, blaming the pandemic. Even the most loyal customers will be heading elsewhere. For recent graduates and current students this is a major shift; future winners and key employers may not be names we are used to seeing in the headlines.


  1. There will be a spotlight on leaders with visionary strategy and understanding of the operations. 2020 showed many politicians and business leaders behaving like they were playing a game of snakes and ladders, rather than executing a thought-out strategy. The next wave of thoughtful leadership is urgently required.


  1. Collaboration leads to success. The definition of a pandemic is an infectious disease prevalent worldwide. A global problem requires a collaborative solution rather than each country and industry on their own. Quoting Steven Riley, professor of infectious disease dynamics at Imperial College London: “Once you have the knowledge and you share the knowledge, then you are able to take measures to push transmission much lower”. This principle is transferable to management education. In a world more complex than ever, investing in a degree is hard currency. Combined with the full global alumni network, corporate partners and schools, CEMS is capital that doesn’t depreciate.

  1. Resilience has become a watch word. Saint-Exupéry’s quote resonates with me: “If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” We are in a new paradigm – so prepare for the next change. For COVID-19, while we hope that the vaccine will soon upon us, the broader long-term positive challenge remains.
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Data after Brexit: How does the end of the transition affect GDPR?



UK's Post Brexit productivity puzzle

By John Flynn, Principal Security Consultant at Conosco

The UK has officially left the European Union now that the transition period has ended on January 1st 2021. But this could raise issues with one of the biggest bugbears for many companies – the international transfer of personal data.

Businesses can relax, somewhat – GDPR, which took businesses months to get their heads around, is not being replaced. It will continue as the UK GDPR 2018, and will still be based on the criteria of the Data Protection Act of 2018. However, the UK will retain the right to change the UK GDPR as it sees fit in the future.

The main changes apply to those who receive data coming into the UK from Europe. Transfers from the UK to other countries can continue under existing arrangements.

We know it can be difficult to cut through the legal jargon, so we have simplified what you need to know to protect yourself and your data:

1 – Update your privacy notice

Most businesses do not have the correct clauses in place ahead of January 1st, potentially exposing their liability, should something happen to their data. All company privacy notices online will need to be updated to specifically state ‘UK GDPR’, as opposed to ‘EU GDPR’. You will also need standard contractual clauses in place, which cover both parties – those transferring and those receiving the data.

 The Information Commissioner’s Office (ICO) has a list of what needs to be included in the standard contractual clause here. The ICO will remain the UK regulator for data protection, regularly liaising with each EU member state.

This also applies to Multi Corporate Groups who operate in multiple countries, who need to update their documentation and privacy notice to expressly cover the data transfers.  The UK has applied for an adequacy assessment, which would negate the need for contractual clauses, however this has not yet been approved by the EU.

2 – Data privacy assessments

Any company which runs applications and software should always perform a Data Privacy Impact Assessment. This was also in the guidelines before, but these assessments are now more important for those who outsource their IT operations internationally.

For example, when using a service such as a cloud-based system, the company must be sure that its service provider adheres to UK GDPR and stores the data within the European Economic Area (EEA), or has a binding corporate agreement with the company, where data is stored outside of the EEA. You should also, as mentioned above, make sure that a contractual clause is in place.

3 – Review local legislation

Contracts should now have contractual clauses that specify the responsibilities of the data controller and the data processor. If you are receiving personal data from a country territory or sector covered by a European Commission adequacy decision, the sender of the data will need to consider how to comply with its local laws on international transfers. You should check local legislation and guidance in this case.

4 – Cyber Security health check

The ICO is increasing its capacity and efforts to crack down on data breaches, post-Brexit. Now is a great time for all companies to have a health check to understand their Information Security posture and GDPR compliance. Nobody wants to be caught handling data improperly and fined when it could have been prevented with education and training.

A gap analysis performed by an expert is money well-spent. It’s also a fact that companies that have cybersecurity and Information Security controls are not only able to better defend against attacks but are also far better placed to recover from an attack.

Looking forward

It’s important that all businesses – large and small – are properly preparing their data storage and transferring for the 1st January. ICO has been busy setting examples by fining large, high-profile companies for failing to keep millions of customers’ personal data safe.

It will continue to come down hard on the data breaches of personal identifiable information and special categories of data. The saying ‘prevention is better than a cure’ rings truer than ever this year, and you will thank yourself if you make the efforts to properly store your data now, and not when it’s too late.

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2020 reflections and 2021 outlook



2020 reflections and 2021 outlook 2

By John Hunter, Head of Banking and Fiduciaries, Finance Isle of Man

Reflections on the most surreal year

The Covid-19 pandemic has completely changed the world as we knew it, resulting in catastrophic loss of life and fears of a downturn hang over global economies like a sword of Damocles. In the UK, the new strain has further exacerbated the situation. As I am sure many have already said we are living in what could be called the most surreal times. People have been trying to cope with this “new normal”, by changing their lifestyles and evolving behaviours.

The Isle of Man responded swiftly to the pandemic by closing its borders and enforcing social restrictions which everyone respected and adhered to. Socially and culturally the Island demonstrated all the good things that come from living on a relatively small Island where community still means so much.

The Isle of Man’s financial services sector adapted quickly, seamlessly transitioning to working from home. The banks too adopted flexible remote working practices and continued to support clients around the world helping them navigate the challenging situation and making the most of any opportunities that arose.

Although there is no substitute for face-to-face interactions, we all embraced web-conferencing platforms like Microsoft Teams and Zoom to stay connected with contacts around the world and build and nurture business relationships, whether it was with financial services firms or high net worth individuals looking to relocate to the Island.

Furthermore, a priority for the Isle of Man has been to reinvigorate the business and cultural ties with South Africa. In a normal world, we would have travelled to the country, held in-person meetings with businesses and industry representatives and talked about building on our wonderful historic ties. However, because of the scale and breadth of disruption we had to change all our plans! We hosted a virtual roadshow which comprised a series of webinars exploring why it has never been more important for South African businesses and individuals to choose the right jurisdiction for long term financial planning.

Looking ahead to the future

We are all hoping that the global rollout of vaccines will provide the pathway to some form of return to normality and all the things people are missing will be back. Like amidst all periods of immense turmoil, interesting, new possibilities have emerged such as the revolution in work culture and a renewed importance of being close to nature and green spaces is. And these possibilities can help reshape society for the better.

The global economic recovery and rebuild might seem further away in the current environment especially amidst the new lockdowns. But we are confident in the resilience of economies and are hopeful that different industrial sectors and governments working together would result in green shoots.

The financial services industry has an important role to play in getting the world economy back on its feet. It is a core component of the solution to continue facilitating the financing of corporates, as well as to develop sustainable finance and nurture digital technologies which have proven to be vital during the pandemic. The sector should continue its cooperation and collaboration with governments and regulators to ensure efficient capital flows and financial stability for businesses and individuals.

Banks too have a crucial role to play as they are instrumental to the effective transmission of monetary policies and stimulus packages. As mentioned in a report by EY: “Financial insecurity in the wake of COVID-19 will require banks to boost consumer confidence and help build a more resilient working world.”

We expect the Isle of Man’s financial services sector and banks to continue navigating the situation with resilience as they have been doing thus far and contributing to the global recovery process. Also, we truly hope this will be our busiest year ever (subject to our ability to travel), with an extensive global schedule of planned activity to promote the Island as an international financial centre of excellence and innovation. Personally, I had planned to be in South Africa for the British & Irish Lions tour, but regrettably, it might not take place and as such we will look forward to catching up with friends there as and when we can.


No doubt, there are significant challenges for the world ahead but as Albert Einstein said: “in the midst of every crisis lies great opportunity”. And it is this opportunity that we all need to work together to identify and make the most of. We are confident that in 2021 the Isle of Man will continue to support financial services businesses help their clients, employees, and the wider society through these surreal times. We are all in this together.

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