Business
Allianz Trade in Asia Pacific appoints ASEAN Commercial Director
Global Banking and Finance Review
Company
Harry Edwards
Harry Edwards tasked with formulating commercial strategies for ASEAN hub
Allianz Trade in Asia Pacific is pleased to appoint Harry Edwards as ASEAN Commercial Director with effect from 21 October 2024. Responsible for all commercial activities in six ASEAN countries including Singapore, Malaysia, Thailand and Indonesia, Mr Edwards is replacing Céline Peredy who is now Strategic Account Director for Allianz Trade for Multinationals. He will be based in Singapore.
Mr Edwards joined Allianz Trade in 2015 as New Business Underwriter based in London, the United Kingdom. After more than six years in the role, he moved to Dubai to join Allianz Trade in Middle East as Head of Portfolio in charge of account management and commercial underwriting for the Gulf Cooperation Council (GCC) countries. Currently, he is Head of Distribution focusing on sales activation, strategy and product awareness across the Middle East. Mr Edwards holds a Bachelor of Arts degree from Newcastle University.
Commenting on Mr Edwards’ appointment, Domenico Lup, CEO of Allianz Trade in ASEAN, says, “We are excited to have Harry joining us as the Commercial Director for ASEAN. As the dynamic ASEAN region continues to present unique opportunities and challenges, I am confident that Harry’s leadership and his extensive experience across diverse markets, especially in the fast-growing Middle East region, will play a pivotal role in expanding our commercial success and delivering exceptional value to our customers and partners.”
Mr Edwards says, “I am very excited to join the ASEAN team and lead our growing commercial activities in the region. Leveraging my experience across diverse markets and alongside the strong teams in place that we have in ASEAN countries, I believe that we have a bright future to shape and scale our growth ambitions, confirm the loyalty our customers have in us and cement the trust our partners expect from the Allianz brand. I look forward to immersing myself in the market and meeting all stakeholders.”
A Commercial Director is responsible for overseeing a company's commercial strategy and activities, including sales, marketing, and customer relationships, to drive business growth and profitability.
Allianz Trade is a global leader in credit insurance and risk management, providing businesses with solutions to protect against payment defaults and manage their trade risks.
A New Business Underwriter assesses and evaluates the risks associated with new insurance applications, determining the terms and conditions under which coverage can be offered.
Account management involves maintaining and nurturing relationships with clients to ensure their needs are met, fostering loyalty, and driving sales growth through effective communication and service.
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